Kate Winslet has renewed her partnership with Norwegian beauty and wellness brand Oslo Skin Lab, continuing as the global face of its flagship collagen supplement.
The Academy Award-winning actress will front a new international campaign for The Solution Beauty Collagen, centred on confidence and self-acceptance. Winslet has again written her own scripts, extending the creative approach established during her first campaign with the brand.
Photographer Alexi Lubomirski photographed and directed the new work, having also collaborated with Winslet on the previous campaign. Oslo Skin Lab said the campaign continues its relationship with the actor, who was announced as an ambassador in November 2024.
“Beauty really does start inside. It starts with self-acceptance, it starts with happiness,” said Winslet. “It really is a lovely thing to be able to talk about a product that I actually take and believe in. And I’ve seen differences, not just in my skin, actually, but in my body as well.”
Cecilie Nordstrøm, founder and Chief Commercial Officer of Oslo Skin Lab, said Winslet’s decision to extend the partnership represented an endorsement of the company and its inside-out approach to beauty.
“Kate has always shared our belief that beauty starts from within, and we’re incredibly proud to continue this journey together,” she said.
Oslo Skin Lab approached Winslet in 2024 after identifying her as its preferred ambassador, according to Norwegian advertising publication Kampanje. The company sent samples of The Solution for her to try before she accepted the partnership.
In a May 2025 interview with Harper’s BAZAAR, Winslet said she had previously been sceptical about powdered collagen but had been impressed by her experience with the product. She also described an approach to skincare based on limited product use and looking after herself “from the inside out”.
Lubomirski said Winslet brought clear ideas about how to present the brand without overwhelming viewers with product promotion or scientific terminology. Instead, her scripts draw on her personal perspective and experience of taking the supplement.
Oslo Skin Lab, founded by Nordstrøm in 2017, also sells bio-cellulose face masks and eye patches alongside its beauty supplements. It is available direct-to-consumer in the UK.