Revenue rose 21 per cent year-on-year to a record DKK 41.9bn (£4.8bn), with consumer sales growing by 22 per cent
The Lego Group has reported a strong first half of 2026, with revenue rising 21 per cent year-on-year to a record DKK 41.9bn (£4.8bn) and operating profit up 22 per cent to DKK 10.9bn (£1.25bn).
Consumer sales increased 22 per cent, driven by demand across Lego’s broad portfolio, while the company continued to outperform the global toy market and gain market share. The company said it saw particularly strong momentum across the Americas, Western Europe, Asia Pacific, and Central and Eastern Europe, Middle East and Africa.
Net profit rose 32 per cent to DKK 8.6bn, while operating cash flow increased 47 per cent to DKK 8.6bn. The company also invested DKK 4.6bn in manufacturing capacity and facilities, alongside DKK 1.9bn to acquire 29 Lego and Legoland Discovery Centres from Merlin Entertainments.
Chief executive Niels B Christiansen said: “We are very pleased with our strong start to 2026 and the excitement we see for the LEGO brand. Our portfolio of products offers something for everyone, and culturally relevant brand experiences continue to drive demand across the globe. Our success in the market means we can maintain high investment levels in growth and sustainability for both the short and long term.”
More than 330 new products launched during the period, with strong performers from both own brands and licensing partnerships including Lego Speed Champions, Botanicals, Technic, Icons and Star Wars. Tie-ins with Formula 1, FIFA World Cup 2026 and KPop Demon Hunters also helped drive engagement.
The company also launched its Lego Smart Play platform and continued its sustainability programme across all facets of the business, including increased use of renewable and recycled materials. The company expects its multi-year transition to paper based bags to come into full effect in 2027, converting all remaining packaging lines across all factories by 2027.
As part of its efforts to reduce greenhouse gas emissions, the company is expanding solar capacity at all of its factories. In June, it began construction of its largest solar park to date in Billund, Denmark, which will feature 160,000 panels able to produce 99 GWh per year. The site will be operational in 2027 and is designed to match the company’s electricity needs in the town.
