HX Expeditions is offering UK agents the chance to “pitch their way to Greenland” in a new incentive.
The expedition specialist has invited trade partners to share their ideas about growing the expedition cruise market and boosting sales within their business.
Agents need to submit their ideas, which could touch on marketing, customer engagement, driving awareness and sales, on the dedicated incentive website between September 1 and October 30.
The five best submissions will be invited to present to a panel in November where one winner will be chosen to join a fam trip to Greenland in 2027 and receive £3,000 in marketing support.
Mark Walter, sales director for Northern Europe, said: “Our travel trade partners are incredibly important to us, and we know they are often the ones coming up with the most creative ways to inspire customers and drive demand for expedition travel.
“‘Pitch Your Way to Greenland’ is about giving our partners the opportunity to share those ideas, while also investing in the people who are helping us grow the category.
“We’re looking forward to seeing how our trade partners think differently about reaching new customers and growing expedition sales.
“We hope the £3,000 marketing support will give our winner the opportunity to turn their idea into something tangible, while joining us on our Greenland fam will give them first-hand experience of the HX expedition offering.”