Berlin is readying to play host to over 2500 hotel industry executives for the 2026 International Hospitality Investment Forum EMEA (IHIF EMEA), an annual must-attend event for the global industry, that will look at the challenges and opportunities across Europe, the Middle East and Africa.
Held at InterContinental and Pullman hotels in Berlin, Germany on 23-25 March, the theme of the event for 2026 is ‘Returns Redefined. Value Reimagined’ and this reflects the evolving industry, from an asset class into a movement that reshapes returns and redefines value through impact and performance, according to Questex Group President, Hospitality, Alexi Khajavi.
He said investors are increasingly redefining returns by focusing on alpha, performance strategies and resilient ROI, while reimagining value through flexibility, impact, ESG and experience as key drivers of long-term growth.
“As the hospitality landscape continues to evolve, our event is focused on equipping attendees with the insights needed to navigate the shifts,” Khajavi said.
“At IHIF EMEA we will explore the macro-economic factors shaping the market, empowering investors and leaders to manage risks, seize new opportunities and stay ahead of change. Through fostering strong partnerships, we’ll delve into strategies that drive long-term, sustainable growth in hospitality real estate investment.
“Attendees will gain inspiration from visionary business leaders and learn how to turn ideas into actionable strategies, while staying ahead of consumer behaviour trends to fuel innovation and maintain a competitive edge,” he said.