The Red Lorry Film Festival has announced the launch of a dedicated marketplace for scripted Intellectual Properties (IPs) targeting the Asian market, reinforcing its position as a hub for global creative collaboration. The initiative, titled the French IP Market, is supported by the Ministry for Europe and Foreign Affairs and the Institut français, and is part of France’s broader strategy to boost the global reach of its Cultural and Creative Industries.
Designed to address the rising demand in India and Southeast Asia for established, high-value IPs with strong adaptation potential, the marketplace will focus on film, television, animation, and digital formats. It aims to facilitate direct engagement between French rights holders and key Asian decision-makers through curated showcases, case study discussions, one-on-one meetings, and structured networking sessions.
The French IP Market will feature a curated lineup of prominent French companies and IP owners, including Goodfellas Films, Le Pacte, Banijay Kids, MK2, La Belle Télé, France Films TV, Mediatoon, Matriochkas, Lukarn, PitStop Studio, Fayard, Robert Laffont, Habebo Studios, Maremako, and Astier Pêcher. These participants represent a wide spectrum of cinematic, television, animation, and publishing properties with established international credentials.
Bringing together distributors, broadcasters, streaming platforms, and literary agents from across India and South East Asia, the marketplace positions the region as a key expansion territory for French scripted IPs seeking adaptations, co-productions, and long-term partnerships.
In addition to the marketplace, the 2026 edition of the Red Lorry Film Festival will screen several French titles, including Case 137, Colours of Time, and Nino and the Orphans, as part of the Rendezvous With French Cinema program.
Ashish Saksena, Festival Director of Red Lorry Film Festival and COO Cinemas at BookMyShow, said, “The French IP Market aligns perfectly with Red Lorry Film Festival’s ambition to be a meaningful industry platform for Asia. France has an extraordinary depth of storytelling and IP that travels well across cultures. By creating a focused marketplace within the festival, we are enabling concrete conversations between creators and buyers, and helping accelerate collaborations that can translate into compelling local adaptations for Asian audiences.”
Mathieu Béjot, Attaché for Audiovisual, Cinema and Digital Content at the French Institute in India, added, “Partnering with Red Lorry Film Festival allows us to place French creators and rights holders at the heart of one of Asia’s most dynamic content markets. The French IP Market is designed to foster long-term creative and business relationships while showcasing the diversity, strength, and adaptability of French IPs.”
With the introduction of the French IP Market, the Red Lorry Film Festival continues to broaden its industry engagement, creating new avenues for French creative content to connect with audiences and partners across Asia.