New Delhi: Crocs and The LEGO Group have introduced their latest collaborative footwear collection in India as part of their ongoing global partnership.
The launch follows an earlier announcement of a multi-year collaboration between the two brands. The India rollout will take place in two phases, beginning with a digital-exclusive pre-launch on April 13 via Crocs’ official website, followed by a broader retail release from May across select outlets including VegNonVeg and Foot Locker.
The initial phase features four styles, including the LEGO Masterbrand Creativity Clog, LEGO Midnight Garden Creativity Clog, LEGO Creativity Clog and a kids’ version.
Products purchased during the pre-launch phase will include a LEGO minifigure as part of the offering.
The collection combines Crocs’ clog design with LEGO-inspired elements, including customisable Jibbitz charms across the footwear. The collaboration positions the product as a blend of design, play and personal expression.
Carly Gomez, Chief Marketing Officer at Crocs, said, “The LEGO Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves in being built different, in celebrating self-expression and in fueling creativity. I can’t wait for our fans to see what we’re creating together, we’ve truly broken the mold in a way that we never have before.”
Satwik Saraswati, Head of Licensing & Extended Line Design & Partnerships at the LEGO Group, said, “The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity. Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities. We cannot wait for the rest of the world to join us and build together with us!”
The collection will also be supported by in-store displays and creator-led promotions as part of its rollout in India.