LCKY Group has agreed to acquire Denmark-facing iGaming operator RoyalCasino.

RoyalCasino operates exclusively in the Danish market, where LCKY Group said it has built a “strong and defensible market position”.

The acquisition is expected to add meaningful scale to LCKY Group’s (formerly Glitnor Group) operations.

RoyalCasino will join the Malta-based operator’s portfolio of brands, which currently include LuckyCasino, HappyCasino, Vera&John and FlaxCasino.

LCKY Group is also the owner of B2B gaming supplier Swintt, and manages the Glitnor Ventures investment vehicle.

The acquisition of RoyalCasino is expected to significantly deepen LCKY Group’s presence in Denmark and enhance its overall geographic mix, by bringing in more revenue from the “well-regulated and stable jurisdiction”.

The transaction is expected to be immediately accretive to LCKY Group’s earnings, delivering an estimated 18-20% increase in group revenue and a 29-31% increase in EBITDA.

LCKY Group added that the deal creates further opportunity for the operator to optimise its brand positioning in Denmark, while allowing the RoyalCasino brand to launch in additional markets.

The group’s increased scale and combined expertise post-transaction are further expected to drive continued product enhancement and more efficient go-to-market execution.

The news follows LCKY Group’s previous announcement that its LuckyCasino brand had entered Spain’s iGaming market in April.

Financial details of the transaction were not disclosed.

‘Highly strategic and compelling’ deal

“This is a highly strategic and financially compelling acquisition for LCKY Group,” said CEO Richard Brown. 

“RoyalCasino brings both strong market presence and high-quality earnings in Denmark, a market that aligns closely with our focus on regulated, sustainable growth.

“The transaction enhances our scale, strengthens our competitive position, and provides clear opportunities to drive synergies and long-term value creation. We look forward to working closely with the RoyalCasino team to realise these opportunities.”

Per Petersen, CEO of RoyalCasino, added: “RoyalCasino is one of the largest online casino operators in Denmark, a market known as both well-regulated and high-value. 

“Our industry is characterised by high levels of innovation and competition, and here we see the combination of RoyalCasino’s local expertise and LCKY’s international scale and iGaming pedigree as an excellent recipe for shared success. We look forward to introducing LCKY to our Danish customer base.”

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