BBC Studios and The LEGO Group have introduced four new LEGO “Bluey” playsets, scheduled for a global release on June 1. The range spans LEGO DUPLO, LEGO 4+, and LEGO 5+ categories, catering to children aged 2 to 5 years and above.
The launch builds on the existing collaboration between LEGO and Bluey, aligning with the brand’s annual theme, Playdates with Friends. The new range focuses on build-and-play formats inspired by the series, aiming to extend engagement for young audiences and families.
“Following the incredible response to our first LEGO ‘Bluey’ sets, we’re thrilled to expand the world even further with four new additions to the LEGO DUPLO and LEGO ‘Bluey’ portfolio. These new sets introduce even more characters, locations, and playful moments that families know and love from the show, inviting children and parents to build and play together. ‘Bluey’s’ universal themes of creativity, connection, and everyday family life continue to translate beautifully into LEGO play, and we can’t wait to see how fans bring these new sets to life at home,” stated Suzy Lee Raia, Executive Vice President, Global Consumer Products, BBC Studios.
Michaela Edgerley Stovicek, Global Head, Preschool Audience, the LEGO Group shared, “Bluey’ captures the joy of everyday family moments and that makes it a perfect match for LEGO building and play. With these new LEGO ‘Bluey’ preschool playsets, we wanted to bring those familiar stories, characters and shared moments of fun to life in ways that inspire creativity, connection and playful storytelling for families and young builders everywhere.”
Among the new products, the LEGO “Bluey” (11217) Brick-Built “Bluey” Family set, designed for children aged 5 and above, allows users to build all four family members—Bluey, Bingo, Mum, and Dad. The figures are poseable and include adjustable facial features to reflect different expressions, along with accessories such as a campfire, marshmallow, camera, and ice cream that can be stored within the figures.
The LEGO “Bluey” (11216) Grannies with Bingo and Bluey set, suitable for ages 4 and above, draws from a scene in the show. It features a car with a flip-up roof, a garden setting with a fence and flowers, and a sandbox equipped with a bucket, spade, and sandcastle. The set also includes two minifigures of Bluey and Bingo in granny costumes, along with pictorial instructions and a Starter Brick to support early builders.
The LEGO “Bluey” (11221) School with Rusty and Bluey set, also for ages 4 and above, is based on the “Early Baby” episode. It includes Bluey and Rusty minifigures, along with elements such as an opening door, decorated interiors, a hospital bed, an incubator, and a push-along stroller.
For younger children, the LEGO DUPLO “Bluey” Pizza Girls with Muffin and Bluey (10469) set, designed for ages 2 and above, is inspired by the “Pizza Girls” episode. It includes two DUPLO figures, Muffin’s car, a mud-pizza accessory, a tree with a swing, and a fire pit.
The full range will be available for purchase globally starting June 1.