08:30 am – 10:00 am 

Launch of Tourism for Rural Development Small Grants Programme

Announcement of the the projects of the Tourism for Rural Development Small Grants Programme and the Colourful Cultures Call, enabled by the TUI Care Foundation

H.E. Sheikha Al-Nuwais, Secretary General, UN TourismThomas Ellerbeck, Chairman of TUI Care Foundation & Chief Sustainability Officer, TUI GroupNatalia Bayona, Executive Director, UN TourismSandra Carvao, Director, Market Intelligence, Policies, Competitiveness, UN TourismConstanze Mazeingo, Programme Manager, Nambia Development Foundation TrustMahmoud Atiya, Founder, Green PlanetTUI Group Representative Office, Pariser Platz 6 A,   
10117 Berlin,   
Germany4:00pm – 5:30pm

UN Tourism Minister’s Summit

Empowering Emerging Destinations: From Potential to Performance

The UN Tourism Ministers’ Summit, organised with its Affiliate Member Messe Berlin, will convene ministers and private sector leaders to share practical approaches to managing growth and ensuring it is inclusive, sustainable and resilient.

Concept Note

CityCube Berlin Hall A33:35pm – 4:20pm

The Global Roundtable: Leading Tourism into Balance

Will discuss the major challenges facing tourism today. How can destinations create harmony between growth, sustainability, and community well-being? What role does tourism play in fostering peace, resilience, and shared prosperity in an increasingly fragmented world? And, ultimately, how can tourism be led into balance?

Orange Stage,   
Center Stage