ReutersFri, May 22, 2026 at 10:51 AM UTC

FILE PHOTO: The logo of pharmaceutical company Novo Nordisk is displayed in front of its offices in Bagsvaerd, Copenhagen, Denmark, February 4, 2026. REUTERS/Tom Little/File Photo

May 22 (Reuters) – The European Medicines Agency recommended approval ‌for Novo Nordisk’s weight-loss pill ‌Wegovy, the regulator said on Friday, ​clearing its path to become the first oral weight-loss drug in Europe, ahead of ‌U.S. rival ⁠Eli Lilly.

The recommendation comes as competition between Novo ⁠and Lilly intensifies, with both companies seeking to grow their ​share of ​the ​booming obesity drug ‌market—expected by analysts to reach $150 billion annually in the next decade—by expanding into oral treatments.

Novo launched the pill in the ‌United States earlier ​this year after ​winning ​FDA approval, giving it ‌an early start. ​Lilly’s weight-loss ​pill, Foundayo, was launched in April following its U.S. ​approval.

(Reporting ‌by Kunal Das and Puyaan ​Singh in Bengaluru; Editing ​by Tasim Zahid)