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From Acne Studios to Toteme to Our Legacy, Stockholm has birthed some of fashion’s most exciting brands, able to carve out their identities by striking a balance between chic design and wearable functionality. At the newly relaunched Stockholm Fashion Week, which returned this June after a six-year hiatus, a new guard of Stockholm fashion began to take shape.
These brands focus on simple design with unique details, high-quality products and sustainable practices. Their challenges range from standing out in a crowd of minimalist brands to navigating production in Sweden to planning for the ups and downs of the market.
Here, we spotlight three of the most exciting brands on the Stockholm Fashion Week schedule.
Leoní
Newcomer Leoní’s presentation was packed with guests, from local It-girls to buyers from Net-a-Porter. The womenswear brand was founded in 2024 by Filippa Fuxe, a graduate of Swedish design school Beckmans, who leads the creative direction, and Nathalie Schuterman, who leads the business side. Schuterman is a prominent name in Swedish fashion, having founded an eponymous multi-brand boutique that introduced a fair share of luxury brands to Stockholm and posed as an incubator for fledgling labels. The pair became known to each other through Fuxe’s boyfriend, who is related to Schuterman.
The company was initially launched within the Nathalie Schuterman Group and became independent in August 2024. It raised external funds from a VC firm, as well as Swedish entrepreneur Stefan Palm’s holding company Bucky Studios earlier this year. Over the past 10 months, revenue has reached around SEK 1.5 million (€136,885), with sales increasing 156 per cent in Q2 (March to June 2025), compared with Q1 (December 2024 to March 2025).
Leoní’s presentation was hosted at Swedish auction house Bukowskis.
Photo: Courtesy of Leoní
Set against a backdrop of antique art, ceramics and furniture, the collection featured flowy crinkled silk tops, buttoned cardigans and leather skirts with raw hems. Models came out in pairs, buttoning, zipping and adjusting each other’s outfits (Fuxe says the idea was to thematise the intimacy of dressing and highlight the functionality and versatility of the garments).
The challenge for brands like Leoní is to stand out among a crowd of minimalist Scandi labels. “We really focus on the details of the garment, like the inside,” Fuxe tells Vogue Business after the presentation, which was hosted at auction house Bukowskis. “We are minimalist but we don’t want to [be overly simple], we want to make beautiful things with beautiful craftsmanship,” adds Schuterman. “It also has to be new. Clients who buy Prada, Celine and Saint Laurent already have a good closet, but they’re looking for something that’s different — not too trendy but has a newness. We add a twist to classic looks with the materials or sculptural silhouettes.”