LEGO brings SMART Play tech to Pokémon sets – Brands Untapped

Lego, Pokémon, Gaku Susai, Julia Goldin

“LEGO Pokémon creatures respond to children’s actions: meaning fans can build, train and interact with their LEGO Pokémon creatures through hands-on, imaginative play that encourages creativity, confidence and storytelling,” said Julia Goldin, Chief Marketing and Product Officer at the LEGO Group.





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