“For 20 years, Merlin has partnered with the Lego Group to bring its beloved brand to life through experiential play, including in the Discovery Centers,” said Fiona Eastwood, CEO of Merlin Entertainments. “It is now a natural next step for the Centers to become part of the Lego Group, allowing Merlin to strengthen its focus on driving the growth and success of Legoland Resorts alongside our other attractions worldwide.”
Earlier this week, Lego and Merlin revealed Galacticoaster, an indoor roller coaster opening in 2026 at Legoland parks in Florida and California.
The Legoland Discovery Center news follows a busy period of various attractions worldwide changing ownership. Earlier this year, Dollywood owner Herscend acquired Palace Entertainment’s U.S. theme parks, then sold three of those parks to Lucky Strike Entertainment. Last year, Cedar Fair and Six Flags merged to form a newly combined Six Flags with 56 parks total.
Stay tuned to Attractions Magazine for daily coverage of theme park news, trip reports, and exclusive interviews from Disney, Universal, and independent attractions around the world.
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