Voyado has appointed Katarina Nordin as its new Chief Marketing Officer. She joins Voyado from Adyen, where she most recently served as Senior Vice President, Head of Marketing & Revenue Operations.
The appointment comes as Voyado accelerates its international expansion, building on a strong position in the Nordics while driving growth across key European markets, including the UK, Benelux, and DACH.
Voyado provides a retail-first customer experience suite designed to help retailers connect data across channels, reduce complexity, and drive long-term customer value.
Katarina brings extensive experience working with retailers in high-growth, complex environments, where technology, data, and commercial strategy are closely connected. She has led global go-to-market organizations and built marketing functions that support both growth and profitability.
In her new role, Katarina joins Voyado’s executive leadership team and will lead its global marketing organization, with responsibility for brand, demand, and go-to-market execution, playing a key role in Voyado’s continued international growth.
“Retailers are sitting on enormous amounts of data and interacting with customers across countless touchpoints,” says Katarina Nordin, Chief Marketing Officer at Voyado. “The real challenge is turning that into something teams can actually act on. What drew me to Voyado is the clear retail focus and the ability to take a holistic view of the customer journey, grounded in how retail actually works.”
“Customer experience has become a board-level growth and profitability lever for retailers,” said Erica Sandelin Ekelund, CEO at Voyado. “Katarina brings a combination of retail understanding, commercial perspective, and experience from scaling internationally that is highly relevant for where we are as a company.”