Note: This press release is a 1:1 copy of the original issued
by BMW headquarters in Germany. No adaptions have been made to cater
to the UK market.   

Munich. To mark the 40th anniversary of the BMW M3
E30, the LEGO Group and the BMW Group have come together to extend
their collaboration with a special project. For the first time in
their history, the two companies have teamed up to co‑create a unique
LEGO® Speed Champions BMW M3 E30 kit with a livery jointly
designed by BMW Group and LEGO Group design teams.

This collaboration elevates the two companies’ successful partnership
to a new level. The distinctive livery pays tribute to the car’s
legendary heritage and draws inspiration from the BMW M Motorsport
division. Besides the visually captivating forms and colours of the
livery, it is unique in that it is applied not only to the scaled-down
replica LEGO® Speed Champions BMW M3 E30 version, but also
to the actual BMW M3 E30. Accordingly, the launch of the small-scale
version will be accompanied by an authentic showcar.

The LEGO® Speed Champions BMW M3 is characterised by
special attention to detail in its design, faithful to the original
vehicle. Among the recreated design features are the BMW kidney
grille, the rear spoiler and the front end with its four round
headlights, characteristic of the first-generation BMW M3. The set
contains 358 pieces and is 17 centimetres long and 7 centimetres wide.
Builders will be able to enjoy endless racing fun, with functional
wheels and a realistic driver minifigure wearing a BMW M T-shirt.

For added excitement, fans around the globe will soon be able to
match their outfits with their beloved minifigure. A scaled-up version
of the minifigure T-shirt will be available from 1 August 2026 onwards
from BMW dealers and on lifestyle.bmw.com. Made from organic cotton,
it features a high-quality print on the front and back.

Driven by the goal of reproducing iconic racing cars with LEGO
bricks, the LEGO® Speed Champions line has been delighting
car enthusiasts and collectors of all ages. The iconic BMW M3 E30 sits
perfectly within this tradition, allowing generations of fans to
experience BMW Group culture and engineering excellence. This latest
edition is sure to ignite racing passion as builders assemble the
legendary touring car featuring a one-of-a-kind livery.

The LEGO® Speed Champions BMW M3 E30 is now available for
pre-order at LEGO.com and will be released in LEGO stores and at BMW
dealers on 1 August 2026, €27.99 RRP. Available through BMW dealers in
the EU/UK, as well as from lifestyle.bmw.com, LEGO shops, and LEGO.com worldwide.

In celebration of the 40th anniversary of the BMW M3 E30, the product
launch on 1 August 2026 will be highlighted by a public presentation
in Berlin. At the event, fans will be able to experience the BMW M3
E30 showcar with the co-created livery among many other highlights –
marking another exciting milestone in this collaboration with the LEGO Group.