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<\/p>\nSINGAPORE, 4 June 2026 \u2013 As the countdown to the FIFA World Cup 2026 intensifies, the \u00a0LEGO Group is bringing the magic of football closer to home with a line-up of immersive \u00a0experiences and football-inspired builds \u2013 because everyone wants a piece of the game!\u00a0<\/p>\n
From an immersive pop-up experience at Compass One to a brand-new lineup of LEGO \u00a0Editions sets featuring four pitch legends \u2013 Cristiano Ronaldo, Kylian Mbapp\u00e9, Lionel Messi, \u00a0and Vini Jr \u2013 as well as sets inspired by the FIFA World Cup\u2122 Official Trophy, FIFA World \u00a0Cup\u2122 Official Emblem, football and more, fans of all ages are invited to go beyond watching \u00a0the game to building their passion for football, brick by brick, while celebrating the moments, \u00a0players and symbols that define the sport.\u00a0<\/p>\n
Nina Patricia Da Costa, General Manager, Singapore, Malaysia, Travel Retail APAC, the \u00a0LEGO Group, said, \u201cWith the FIFA World Cup 2026 just around the corner, football excitement \u00a0is reaching fever pitch, especially among young fans who are experiencing the tournament in \u00a0their formative years, as well as families and fans of all ages coming together to share in the \u00a0moment. \u00a0<\/p>\n
This season, we\u2019re inviting fans in Singapore to go beyond watching the game to building and \u00a0celebrating it \u2013 creating their own memories and taking home a piece of the game. This is part\u00a0<\/p>\n
of the LEGO Group\u2019s wider football programme, celebrating the game as a source of play, \u00a0creativity and connection for young fans and families worldwide.\u201d\u00a0<\/p>\n
Kick Off the Action: LEGO Football Fest at Compass One\u00a0<\/p>\n
From 4 to 21 June, Compass One\u2019s Atrium will be transformed into a vibrant football \u00a0playground where fans can put their skills to the test, get hands-on with LEGO play and \u00a0celebrate their love for the game through a series of interactive challenges.\u00a0<\/p>\n
At the heart of the experience is a mission-based activity guide, where participants complete \u00a0challenges across different zones to collect stamps and unlock rewards. Those who complete \u00a0at least 2 activities can redeem either a LEGO mini trophy collectible or a LEGO $10 voucher \u00a0for purchases at LEGO Football Fest pop-up at Compass One or LEGO Certified Store \u00a0Compass One.<\/p>\n
Fans can look forward to a line-up of football-meets-LEGO experiences, including:\u00a0<\/p>\n
\u2022 Wall of Fame \u2013 Build and place a LEGO jersey to leave your mark on a collective Wall \u00a0of Fame, become part of a growing celebration of football fandom\u00a0<\/p>\n
\u2022 Brick Dribble \u2013 Show off slick footwork and weave through a playful maze of LEGO inspired obstacles, outmanoeuvre every turn and fire in a winning strike \u2022 Robo Striker Arena \u2013 Take control of a LEGO-built robotic vehicle and navigate your \u00a0way across a mini football field, lining up the perfect shot to score goals on the \u00a0opposing side\u00a0<\/p>\n
\u2022 Photo Goals \u2013 Take centre stage, strike your best pose alongside LEGO football \u00a0scenes and capture a shareable moment of glory with football greats Cristiano \u00a0Ronaldo, Lionel Messi, Kylian Mbapp\u00e9 and Vini Jr.\u00a0<\/p>\n
Blending physical play with creative building, the experience invites fans to step into the boots \u00a0of their heroes and create their own match-winning moments.\u00a0<\/p>\n
Celebrate Football Icons and Moments, Brick by Brick\u00a0<\/p>\n
Off the pitch, fans can continue the celebration at home with new LEGO Editions sets inspired \u00a0by football GOATs (Greatest Of All Times) including Cristiano Ronaldo, Lionel Messi, Kylian \u00a0Mbapp\u00e9 and Vini Jr.<\/p>\n
Each set pays tribute to the creativity, unique flair and signature style that define their legacy \u00a0\u2013 from cinematic snapshots of standout on-pitch moments to builds that capture their presence \u00a0and personality. With hidden Easter eggs woven into the builds, fans can uncover deeper \u00a0stories as they recreate iconic moments, celebrate their favourite players and showcase their \u00a0football pride at home.\u00a0<\/p>\n
Beyond the players, the collection also brings to life the symbols of football\u2019s biggest stage \u2013 from the iconic FIFA World Cup\u2122 Official Trophy and FIFA World Cup\u2122 Official emblem to a \u00a0brick-built football and collectible designs inspired by the global game. Together, these sets \u00a0transform the energy and excitement of football into something tangible fans can build, display \u00a0and call their own.
These sets are available at LEGO Certified Stores (LCS), the LEGO Official Store on Lazada, \u00a0Shopee, Toys \u2018R\u2019 Us and major retailers in Singapore.<\/p>\n
Keep the Game Going: In-Store Activities and Rewards\u00a0<\/p>\n
The football celebration continues beyond the main event, with fans invited to keep the \u00a0momentum going through hands-on activities, interactive play experiences and exclusive \u00a0rewards across participating stores.\u00a0<\/p>\n
From now till 19 July on selected weekends, participating LEGO Certified Stores will host \u00a0LEGO Goal Rush, a fast paced in-store football challenge where shoppers can put their\u00a0<\/p>\n
reflexes and coordination to the test. Through an interactive tabletop football game, participants will have three attempts to score against an opposing goalkeeper for a chance to \u00a0win instant prizes, including LEGO vouchers, LEGO polybags, LEGO Build a Minifigure and \u00a0selected LEGO Editions sets.\u00a0<\/p>\n
Fans can also take part in LEGO\u2019s Make and Take activity at participating LEGO Certified \u00a0Stores and Toys \u2018R\u2019 Us stores till 30 July, where builders can assemble their own football themed creations \u2013 from jerseys to sneakers \u2013 and take them home for free, creating their \u00a0very own piece of the game to remember the season. \u00a0<\/p>\n
Adding to the excitement, shoppers can further enjoy exclusive promotions and rewards \u00a0throughout the football season, including special deals at the LEGO Football Fest Retail pop up at Compass One from now till 21 June. At selected stores and the LEGO \u00a0Football Fest Retail pop-up, shoppers can also unlock gift-with-purchase promotions, with minimum spends redeeming items such as a LEGO Gift Animal, LEGO \u00a0Popcorn Guy Minifigure Cushion or a LEGO Sports Bag \u2013 perfect for those ready to take their \u00a0passion from the stands to the streets.\u00a0<\/p>\n
From interactive experiences to collectible builds, the LEGO Group invites fans across \u00a0Singapore to celebrate the magic of football in a whole new way this season \u2013 building, playing \u00a0and owning their passion, brick by brick.<\/p>\n
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