{"id":121522,"date":"2026-07-03T10:58:11","date_gmt":"2026-07-03T10:58:11","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/121522\/"},"modified":"2026-07-03T10:58:11","modified_gmt":"2026-07-03T10:58:11","slug":"elisa-and-mtv-reach-deal-to-restore-tv-channels","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/121522\/","title":{"rendered":"Elisa and MTV reach deal to restore TV channels"},"content":{"rendered":"

MTV’s free-to-air television channels have returned to Elisa’s services after the broadcaster and the telecoms operator reached a new distribution agreement, ending a dispute that affected hundreds of thousands of households across Finland.<\/p>\n

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The agreement took effect at 12pm on Friday, restoring the live broadcasts of MTV3, MTV Sub and MTV Ava to Elisa Viihde and Elisa’s cable television network.<\/p>\n

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The channels reappeared automatically on customers’ services without requiring any action from subscribers.<\/p>\n

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The companies announced they had reached a comprehensive agreement covering the distribution of MTV’s advertising-funded television channels through Elisa’s platforms, the recording service available on Elisa Viihde and the distribution of MTV’s pay television channels.<\/p>\n

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Neither company disclosed the financial terms of the agreement.<\/p>\n

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The dispute began in May after negotiations over a new distribution contract broke down. MTV subsequently withdrew its free-to-air channels from Elisa’s services, affecting around 800,000 households, according to Elisa.<\/p>\n

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The broadcaster argued that changes in the television market required a different commercial model. Finnish media reported that MTV sought higher payments from Elisa for distributing its channels, while Elisa said it was prepared to continue under the existing arrangement.<\/p>\n

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The disagreement followed changes at MTV after Norwegian media group Schibsted acquired the broadcaster<\/a> in 2025 and began renegotiating distribution agreements with platform operators under a new financing model.<\/p>\n

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Elisa Chief Business Officer Sami Aalto thanked customers for their patience during the interruption.<\/p>\n

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“We want to thank our customers for their patience during the unfortunate outage. MTV’s free live content can be watched normally again,” Aalto said in a joint statement. He added that the new agreement would allow the companies to work together to improve services and the viewing experience.<\/p>\n

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MTV Chief Executive Officer Johannes Lepp\u00e4nen said the objective had been to secure broad availability of the broadcaster’s content through Elisa’s services while creating a long-term basis for future development.<\/p>\n

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“It is great that we can now build even stronger cooperation with Elisa,” Lepp\u00e4nen said. He also thanked viewers and advertisers for their patience during the negotiations.<\/p>\n

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