{"id":124062,"date":"2026-07-07T08:54:26","date_gmt":"2026-07-07T08:54:26","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/124062\/"},"modified":"2026-07-07T08:54:26","modified_gmt":"2026-07-07T08:54:26","slug":"sapporo-breweries-to-tie-up-with-denmarks-carlsberg-3","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/124062\/","title":{"rendered":"Sapporo breweries to tie up with Denmark’s Carlsberg"},"content":{"rendered":"

\"Sapporo<\/p>\n

The logo of Sapporo Breweries. Photo: Jiji Press<\/p>\n

The two companies plan to establish a joint venture in Singapore. Sapporo will invest about 643 million dollars in the new firm to snap up a 25 pct stake.<\/p>\n

Through the joint venture, the major Japanese brewer aims to boost its beer sales in fast-growing Southeast Asia and Hong Kong, whose beer markets are expected to grow at an annual pace of about 5 pct.<\/p>\n

At a press conference in Tokyo, Sapporo President Hiroshi Tokimatsu called the tie-up “a strategic option to realize business growth more speedily and efficiently.”<\/p>\n

The Japanese company’s target is to boost sales of products from its Sapporo Premium Beer brand, exclusive for overseas markets, by 10-fold in volume from the 2025 level by 2035 by leveraging Carlsberg’s sales network.<\/p>\n

\"Sapporo<\/p>\n

Sapporo Breweries President Hiroshi Tokimatsu holds a press conference in Tokyo, Japan on July 5, 2026 to announce a tie-up deal with major Danish beer maker Carlsberg. Photo: Jiji Press<\/p>\n

Last December, Sapporo decided to sell its real estate business, including its Yebisu Garden Place commercial complex in central Tokyo.<\/p>\n

The company plans to use 300 billion to 400 billion yen out of the estimated 477-billion-yen profit from the sale for growth investment, such as business acquisitions, to concentrate its management resources on its mainstay beer and other alcoholic beverage operations.<\/p>\n

With the Japanese market shrinking due to the country’s declining population, Sapporo is eager to expand its overseas operations.<\/p>\n

Sapporo and Carlsberg have been in a partnership since 2024 for the sale of Sapporo Premium Beer products in Hong Kong, Singapore and Malaysia.<\/p>\n

The latest tie-up will expand the area of cooperation to Vietnam, Cambodia and Laos.<\/p>\n

\"Sapporo<\/p>\n

https:\/\/jen.jiji.com<\/a><\/p>\n

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