{"id":130677,"date":"2026-07-16T20:00:33","date_gmt":"2026-07-16T20:00:33","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/130677\/"},"modified":"2026-07-16T20:00:33","modified_gmt":"2026-07-16T20:00:33","slug":"in-the-weight-loss-wars-novos-obesity-pill-is-pulling-way-ahead-of-lillys-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/130677\/","title":{"rendered":"In the Weight-Loss Wars, Novo\u2019s Obesity Pill Is Pulling Way Ahead of Lilly\u2019s"},"content":{"rendered":"<p data-type=\"paragraph\" data=\"[object Object]\" class=\"css-1qg6i2u eew040j0\">The launch of weight-loss pills is the hottest battle in pharma. So far, <a data-type=\"company\" href=\"https:\/\/www.wsj.com\/market-data\/quotes\/LLY\" target=\"_blank\" class=\"ekxajjj0 css-i0lbhy-OverridedLink\" rel=\"nofollow noopener\">Eli Lilly<\/a> <a color=\"var(--color-inkSubtle)\" href=\"https:\/\/www.wsj.com\/market-data\/quotes\/LLY\" class=\"css-1fr2kw9-ChicletStyle e1vl9ktx2\" rel=\"nofollow noopener\" target=\"_blank\">LLY 1.15%increase; up pointing triangle<\/a> is losing to rival <a data-type=\"company\" href=\"https:\/\/www.wsj.com\/market-data\/quotes\/DK\/XCSE\/NOVO.B\" target=\"_blank\" class=\"ekxajjj0 css-i0lbhy-OverridedLink\" rel=\"nofollow noopener\">Novo Nordisk<\/a> <a color=\"var(--color-inkSubtle)\" href=\"https:\/\/www.wsj.com\/market-data\/quotes\/DK\/XCSE\/NOVO.B\" class=\"css-1fr2kw9-ChicletStyle e1vl9ktx2\" rel=\"nofollow noopener\" target=\"_blank\">NOVO.B 1.59%increase; up pointing triangle<\/a>.<\/p>\n<p data-type=\"paragraph\" data=\"[object Object]\" class=\"css-1qg6i2u eew040j0\">Since its <a data-type=\"subject\" href=\"https:\/\/www.wsj.com\/topics\/subject\/obesity\" target=\"_blank\" class=\"ekxajjj0 css-i0lbhy-OverridedLink\" rel=\"nofollow noopener\">obesity<\/a> pill Foundayo <a data-type=\"link\" href=\"https:\/\/www.wsj.com\/health\/pharma\/lillys-new-weight-loss-pill-approved-for-use-268fd8a9?mod=article_inline\" target=\"_blank\" class=\"ekxajjj0 css-i0lbhy-OverridedLink\" rel=\"nofollow noopener\">hit the market in April<\/a>, Lilly has captured about 11% of the prescription volume for new pills, according to the latest weekly data. Novo Nordisk\u2019s Wegovy pill, which launched in January, commands the rest.<\/p>\n<p>Copyright \u00a92026 Dow Jones &amp; Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8<\/p>\n","protected":false},"excerpt":{"rendered":"The launch of weight-loss pills is the hottest battle in pharma. So far, Eli Lilly LLY 1.15%increase; up&hellip;\n","protected":false},"author":2,"featured_media":130678,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[271],"tags":[20763,63549,7551,34534,49690,34444,52700,63546,63547,3867,276,40672,1162,393,63548,2016,3850,63550,4239,3868,2501,63551,63552,63553,46018,52696,3860,2073,694,52703,1603,272,52699,357,15274,4131,358,3866,3848,6846,52695,19080,40668,3851,3847,3987,19270,59213,3849,4486,76,317,3865,4487],"class_list":["post-130677","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novo-nordisk","tag-amgen","tag-amgn","tag-community","tag-cvs","tag-cvs-caremark","tag-cvs-health","tag-dknovo-b","tag-dragonfly-north-america","tag-dragonfly-world","tag-drugstores","tag-eli-lilly","tag-gcapi","tag-general-news","tag-health","tag-health-medicine","tag-healthcare","tag-healthcare-life-sciences","tag-holly-lofton","tag-jamey-millar","tag-life-sciences","tag-lifestyle","tag-linkendrnrealtime-linkedarticle-dnco20260715007815","tag-linki1-wp-wsj-0003730716","tag-linki2-wp-wsj-0003730716","tag-living","tag-living-lifestyle","tag-lly","tag-manufacturing","tag-medicine","tag-mental-fitness","tag-north-america","tag-novo-nordisk","tag-novo-b-ko","tag-obesity","tag-pfe","tag-pfizer","tag-pharmaceuticals","tag-pharmacies","tag-pharmacies-drugstores","tag-physical","tag-physical-mental-fitness","tag-political","tag-political-general-news","tag-retail","tag-retail-wholesale","tag-social-issues","tag-society","tag-society-community","tag-specialty-retailing","tag-synd","tag-united-states","tag-weight-management","tag-wholesale","tag-wsj-pro-wsj-com"],"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/130677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=130677"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/130677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/130678"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=130677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=130677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=130677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}