{"id":132075,"date":"2026-07-20T11:48:15","date_gmt":"2026-07-20T11:48:15","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/132075\/"},"modified":"2026-07-20T11:48:15","modified_gmt":"2026-07-20T11:48:15","slug":"jokes-aside-opens-in-stockholm","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/132075\/","title":{"rendered":"Jokes Aside opens in Stockholm"},"content":{"rendered":"<p class=\"standfirst u-standfirst\">The founder of A Bar Called Gemma in Stockholm has opened Jokes Aside, a new cocktail venue in Sweden\u2019s capital.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Jokes Aside\" width=\"650\" height=\"410\"  src=\"https:\/\/www.europesays.com\/dk\/wp-content\/uploads\/2026\/07\/Jokes-Aside.jpg\" data- class=\"wp-image-916634 size-full lazyload\"\/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-916634 size-full\" src=\"https:\/\/www.europesays.com\/dk\/wp-content\/uploads\/2026\/07\/Jokes-Aside.jpg\" alt=\"Jokes Aside\" width=\"650\" height=\"410\"  \/>Co-founders Johan Evers and Emma Wili-Blom\u00e9 have given the bar an \u2018international perspective\u2019<\/p>\n<p>Jokes Aside comes from Johan Evers and Emma Wili-Blom\u00e9.<\/p>\n<p>Evers, a veteran bartender, was the founder of A Bar Called Gemma in Stockholm. The bar placed 78th in The World\u2019s 50 Best Bars list in 2021 and was recognised with a <a href=\"https:\/\/www.thespiritsbusiness.com\/2020\/04\/spirited-awards-names-2020-regional-nominees\/\" rel=\"nofollow noopener\" target=\"_blank\">regional nomination<\/a> for best new cocktail bar at the 2020 Spirited Awards.<\/p>\n<p>The bar closed in March 2026.<\/p>\n<p>Evers was also a finalist at the Diageo World Class Global finals in 2016.<\/p>\n<p>He said: \u201cJokes Aside is the result of many years of learning, refining and constantly questioning our craft. It\u2019s the most personal project I\u2019ve ever created. A place where we can combine our love for cocktails, hospitality and craftsmanship with the freedom to do things entirely our own way.<\/p>\n<p>\u201cWhat makes me most proud is doing it alongside one of the most talented teams I\u2019ve ever worked with. This bar belongs as much to their passion, creativity and ambition as it does to mine.\u201d<\/p>\n<p>Evers and Wili-Blom\u00e9 have collaborated with Swedish furniture manufacturer VERK on the bar\u2019s interior, which is described as a \u2018contemporary Scandinavian interior where every material and detail has been carefully considered\u2019.<\/p>\n<p>The space showcases Swedish craftsmanship with raw materials sourced from local suppliers. The emphasis on local manufacturing also reduces the bar\u2019s environmental impact and supports transparent production.<\/p>\n<p>The cocktail programme, meanwhile, is built around a concise list of signature serves and carefully selected classics. The drinks pair Swedish ingredients and seasonal produce with techniques and flavours from around the world.<\/p>\n<p>The team noted that while the bar\u2019s roots are in Sweden, Jokes Aside was created with an \u2018international perspective\u2019.<\/p>\n<p>The Sunbeam cocktail includes Tanqueray Gin, Shigemasu Kasutori Shochu, Swedish apples, clementine and honey, while the Five Star Holiday is made with Planteray 3 Stars Rum, Fusetti Cacao, Cocchi Rosa, Swedish strawberries and coconut prepared in two ways.<\/p>\n<p>Jokes Aside is located at Regeringsgatan in Stockholm. It is open from Monday to Saturday, 4pm to 12.30am.<\/p>\n<p>In other European bar news, the <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/07\/athens-line-beats-sips-to-become-best-bar-in-europe\/\" rel=\"nofollow noopener\" target=\"_blank\">continent\u2019s inaugural 50 Best Bars list<\/a> was revealed at the start of July.<\/p>\n<p>For more new bars, see our roundup of the <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/06\/the-worlds-hottest-bar-openings-from-spring-2026\/\" rel=\"nofollow noopener\" target=\"_blank\">hottest openings from spring<\/a>.<\/p>\n<p>Related news<\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/07\/beluga-illuminates-on-trade-with-noble-night\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Beluga illuminates on-trade with Noble Night<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/07\/world-cup-england-win-boosts-on-trade-spend-by-up-to-152\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    World Cup: England win boosts on-trade spend by up to 152%<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/07\/bols-coconut-liqueur-makes-us-on-trade-debut\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    Bols Coconut liqueur makes US on-trade debut<br \/>\n                                <\/a>\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"The founder of A Bar Called Gemma in Stockholm has opened Jokes Aside, a new cocktail venue in&hellip;\n","protected":false},"author":2,"featured_media":132076,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[83],"tags":[20736,5800,64184,20738,131,132],"class_list":["post-132075","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stockholm","tag-bar-opening","tag-bars","tag-cocktails","tag-on-trade","tag-stockholm","tag-sweden"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116952151381261762","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/132075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=132075"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/132075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/132076"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=132075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=132075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=132075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}