{"id":134804,"date":"2026-07-24T15:24:12","date_gmt":"2026-07-24T15:24:12","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/134804\/"},"modified":"2026-07-24T15:24:12","modified_gmt":"2026-07-24T15:24:12","slug":"novo-nordisk-seeks-pause-on-eli-lillys-weight-loss-drug-ads","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/134804\/","title":{"rendered":"Novo Nordisk Seeks Pause on Eli Lilly\u2019s Weight Loss Drug Ads"},"content":{"rendered":"<p>Novo Nordisk A\/S is asking a federal judge to halt Eli Lilly &amp; Co.\u2019s advertisements for its GLP-1 drugs, escalating a legal fight against the company\u2019s campaign for weight loss treatments.<\/p>\n<p>The company said Friday it filed a <a href=\"https:\/\/www.bloomberglaw.com\/product\/blaw\/document\/XR44LD6O1K8NF8S4HEIFMFAHFR\" rel=\"nofollow noopener\" target=\"_blank\">motion for preliminary injunction<\/a> seeking to block Lilly\u2019s advertisements of its obesity drugs, days after filing a lawsuit accusing the company of deceptive promotions. <\/p>\n<p>\u201cMisleading advertisements that selectively compare lower doses of Novo Nordisk\u2019s medicines against higher doses of Lilly\u2019s medicines, based on outdated studies, leave patients with the mistaken impression that Lilly\u2019s drugs are vastly superior, and that is simply &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Novo Nordisk A\/S is asking a federal judge to halt Eli Lilly &amp; Co.\u2019s advertisements for its GLP-1&hellip;\n","protected":false},"author":2,"featured_media":134805,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[271],"tags":[64655,272,64656,65411],"class_list":["post-134804","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novo-nordisk","tag-false-advertising","tag-novo-nordisk","tag-pharmaceutical-advertising","tag-preliminary-injunctions"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116975649840518114","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/134804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=134804"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/134804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/134805"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=134804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=134804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=134804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}