{"id":14555,"date":"2026-02-16T02:58:08","date_gmt":"2026-02-16T02:58:08","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/14555\/"},"modified":"2026-02-16T02:58:08","modified_gmt":"2026-02-16T02:58:08","slug":"the-lego-group-expands-regional-headquarters-in-singapore-to-strengthen-talent-and-collaboration-across-apac","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/14555\/","title":{"rendered":"The LEGO Group expands regional headquarters in Singapore to strengthen talent and collaboration across APAC"},"content":{"rendered":"

With over 500 employees in Singapore, the HQ is home to critical functions such as business service operations, the Creative Play Lab, the LEGO Agency, engineering & quality, commercial strategy, and more.<\/p>\n

The LEGO Group has expanded its regional headquarters in Singapore, with the aim to attract top talent, foster collaboration, and deliver innovative play experiences to children across the APAC\u00a0region.\u00a0<\/p>\n


\n Present in Singapore for over a decade, the Group acknowledged the country as an ideal location for its APAC regional hub given its “world\u2011class infrastructure, stable operating environment, deep talent pool, and vibrant innovation ecosystem.”
\n<\/p>\n


\n The headquarters spans more than 7,000sqm across four floors,\u00a0including an additional 1.5\u2011floor expansion. Features include a life-size LEGO\u00ae Uncle Otter that aims to bring workplace experience and spark collaboration, creativity and connection that will in turn empower employees to grow and succeed.\u00a0 \n<\/p>\n

\"No<\/p>\n


\n LEGO said the office also focuses on a holistic approach to wellbeing, with a variety of space typologies that supports various needs and working styles. These include focus areas, hybrid collaboration zones, social spaces and areas designed for play.\u00a0 \n<\/p>\n

\"No
\n\"No
\n\"No<\/p>\n


\n To better support inclusivity, dedicated wellbeing and parents’ rooms have been added, as well as open and quiet spaces to better support neurodiverse colleagues.\u00a0 \n<\/p>\n


\n Currently, the LEGO Group employs at least 500 people in Singapore and is home to critical functions, ranging from business service operations, the Creative Play Lab, the LEGO Agency, engineering & quality, commercial strategy, branded channels, global supply chain and procurement operations. \n<\/p>\n


\n Sharing his excitement at the ribbon-cutting ceremony on 13 February 2026 (Thursday), Claus Kristensen, SVP APAC, LEGO\u00a0Group, said that the expansion is about creating a workplace that inspires creativity, collaboration and a sense of belonging.\u00a0 \n<\/p>\n

<\/p>\n


\n “Singapore provides the perfect environment for us to grow and innovate as we continue to deliver meaningful play experiences to consumers across Asia Pacific.” \n <\/p>\n

<\/p>\n


\n READ MORE:\u00a0Google to expand R&D footprint in Singapore: Plans underway to scale specialised teams<\/a> \n<\/p>\n


\n Lead image and pictures \/ EDB Linkedin<\/a><\/p>\n


\n (Included in photo, from L-R: Melissa Guan, Vice President and Head of Consumer at the Singapore Economic Development Board (EDB); Jakob Brix Tange, Ambassador of Denmark to Singapore; Loren Shuster, Chief People Officer, the LEGO Group; Lucia Cioffi, SVP and Chief Procurement Officer, the LEGO Group; and Claus Kristensen, SVP APAC, the LEGO Group.)\u00a0 <\/p>\n","protected":false},"excerpt":{"rendered":"With over 500 employees in Singapore, the HQ is home to critical functions such as business service operations,…\n","protected":false},"author":2,"featured_media":14556,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6050],"tags":[9004,6611,9007,10974,4248,6051,1863,1558,67,10973],"class_list":["post-14555","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lego","tag-apac","tag-collaboration","tag-employee-experience","tag-infratstructure","tag-lego","tag-lego-group","tag-recruitment","tag-regional-headquarters","tag-singapore","tag-talent"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/14555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=14555"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/14555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/14556"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=14555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=14555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=14555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}