{"id":14583,"date":"2026-02-16T03:40:15","date_gmt":"2026-02-16T03:40:15","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/14583\/"},"modified":"2026-02-16T03:40:15","modified_gmt":"2026-02-16T03:40:15","slug":"how-studio-constance-got-to-copenhagen-fashion-week","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/14583\/","title":{"rendered":"How Studio Constance Got to Copenhagen Fashion Week"},"content":{"rendered":"

Up until last season, the brand relied entirely on its direct-to-consumer (DTC) channel, before opening up wholesale for SS26 and securing Palm Springs concept store Comma as a stockist. Revenues in 2025 were below six figures, but Dovenryd Almberg hopes to reach that this year by scaling both DTC and wholesale. To help achieve this, she is starting work with US-based sales agency Plus Plus Showroom, to participate in showrooms across London, New York and Paris.<\/p>\n

Low-waste sampling<\/p>\n

Studio Constance uses 100% natural or recycled materials, as is a requirement for all CPHFW brands<\/a>, working mostly with recycled yarns or deadstock fabrics.<\/p>\n

\u201cThanks to my background in the industry, I have strong relationships with factories that I know are capable or want to support us to do this. So we have an Italian supplier that has a big capacity to work with deadstock fabric, and they allow us to produce small quantities, for example,\u201d Dovenryd Almberg says. \u201cIf we have an inspiration for what fabric we want, we don\u2019t develop that new. We ask the factories to find something similar from their deadstock library, and we pick that instead.\u201d<\/p>\n

This often requires compromising on design. For FW26, Dovenryd Almberg wanted to implement tailoring for the first time, but when the deadstock cotton arrived, it wasn\u2019t quite what she\u2019d envisioned color-wise and there was a different weight to the fabric. \u201cWe ended up using something else, but it still turned out beautifully,\u201d she says. \u201cWorking with deadstock, there\u2019s a risk that you take. Sometimes you think, \u2018Oh my God, what is this going to be?\u2019 but then you see it. It could be horrible, but most of the time \u2014 thanks to our supplier \u2014 it\u2019s great, because they understand what we want.\u201d<\/p>\n

\"Image<\/p>\n

Studio Constance uses recycled and deadstock fabrics from suppliers in Italy, based on the founder\u2019s relationships from her 10-year career in design.<\/p>\n

Photo: Courtesy of Studio Constance<\/p>\n

Aside from the low-waste benefits, this approach helps the business financially, too. Some factories have bigger order minimums, so Dovenryd Almberg will place the minimum order and use any leftover fabrics or garments the following season \u2014 reworking them, recycling them and designing something new. \u201cWe don\u2019t end up with stock that we can\u2019t sell, ever,\u201d she says. \u201cMore companies could work this way. But it\u2019s difficult when you grow, there\u2019s not a lot of people involved right now; it\u2019s mainly me, so I can make those decisions.\u201d Studio Constance also isn\u2019t trend-led, so each collection is a graduation from the last, she adds.<\/p>\n

Copenhagen and the international stage<\/p>\n

On the topic of growth, Studio Constance\u2019s biggest challenge is financial. \u201cIt is super difficult, but with my background and my personality, it\u2019s a fun challenge,\u201d Dovenryd Almberg says. But putting together the right team has helped sow the seeds. \u201cYou need to find the right people to work with you, you need someone that believes in you and your brand, and that you get along with. I\u2019ve been super lucky and fortunate to have found so many great people along the way.\u201d The team comprises two full-time employees (production and design) and six freelance consultants across PR, sales and business development. She also works with WAT Agency design studio in Paris.<\/p>\n","protected":false},"excerpt":{"rendered":"Up until last season, the brand relied entirely on its direct-to-consumer (DTC) channel, before opening up wholesale for…\n","protected":false},"author":2,"featured_media":14584,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[108,7297],"class_list":{"0":"post-14583","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copenhagen","8":"tag-copenhagen","9":"tag-latest"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/14583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=14583"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/14583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/14584"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=14583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=14583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=14583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}