{"id":15357,"date":"2026-02-16T17:18:08","date_gmt":"2026-02-16T17:18:08","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/15357\/"},"modified":"2026-02-16T17:18:08","modified_gmt":"2026-02-16T17:18:08","slug":"lego-group-debuts-lego-smart-play-and-star-wars-sets-at-toy-fair","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/15357\/","title":{"rendered":"LEGO Group Debuts LEGO SMART Play And Star Wars Sets At Toy Fair"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Today,\u00a0the LEGO Group<\/a>\u00a0arrives at Toy Fair to further demonstrate the future of play \u2014 LEGO SMART Play. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology supercharged by kid imagination, making inventive storytelling even more engaging\u2014no phone, app or screens required.<\/p>\n

Further, the brand unveils four new sets including the LEGO Ideas Peanuts: Snoopy\u2019s Doghouse set, LEGO DUPLO 3in1 Creative Ramps with Vehicles set, LEGO NINJAGO X-1 Ninja Charger 15th Anniversary set and LEGO\u00a0Star Wars\u00a0Grogu (Mandalorian Apprentice) set.<\/p>\n

\u201cLEGO SMART Play is a giant leap forward in our 90+ year history and the start of an incredible new chapter for the LEGO brand,\u201d said Jared Carr, President, Americas Market Group, the LEGO Group. \u201cThe development of LEGO SMART Play represents years of listening to kids and families, inspiring us to develop a responsive platform activated by their imagination and creativity. In 2026, we\u2019re sharing an exciting vision for the future of play and it\u2019s awesome to finally put LEGO SMART Play in people\u2019s hands.\u201d<\/p>\n

LEGO SMART Play: Interactive Building Comes to Life<\/p>\n

At Toy Fair 2026, the complete collection of LEGO\u00a0Star Wars\u00a0sets with LEGO SMART Play technology are being shown for the first time in the US. LEGO SMART Play delivers open-ended physical play through responsive technology that reacts in real time\u2014letting kids build, interact and create their own stories as their creations play back.\u00a0At the heart of this innovation is the LEGO SMART Brick, powered by a custom-made chip smaller than a standard LEGO stud and featuring more than 20 patented world firsts. Combined with LEGO SMART Tags and LEGO SMART Minifigures, these elements create responsive play experiences, all while remaining compatible with the existing LEGO System in Play.\u00a0<\/p>\n

The eight LEGO\u00a0Star Wars\u00a0sets compatible with LEGO SMART Play technology are available for purchase on March 1, 2026 at LEGO.com, LEGO Stores and select retailers, and are now available for pre-order on LEGO.com\/smart-play.<\/p>\n

All-In-One (SMART Brick included):<\/p>\n

SMART Play Compatible (SMART Brick not included):<\/p>\n

Reveals Showcase the Breadth of the 2026 Portfolio<\/p>\n

The four new sets that the LEGO Group is also debuting are geared towards toddlers, kids and adult builders and span beloved characters, creative play experiences and milestone anniversaries:<\/p>\n

LEGO Ideas Peanuts: Snoopy\u2019s Doghouse set\u00a0($89.99)<\/p>\n

The newest\u00a0LEGO Ideas set is the ultimate tribute to Snoopy and offers fans a new way to show their love for the iconic dog who has been capturing hearts for over 75 years. Paying tribute to the world-famous beagle, the buildable display model captures the timeless charm of Snoopy in multiple ways. This 964-piece set allows builders to create a heart-warming Snoopy campfire scene, with Snoopy and Woodstock toasting marshmallows together on an open campfire and under a starry sky. Available for pre-order from February 14 and to purchase from June 1 from LEGO.com and LEGO stores.<\/p>\n

LEGO DUPLO 3in1 Creative Ramps with Vehicles set\u00a0($69.99)<\/p>\n

For the first time, the\u00a0LEGO DUPLO product line presents an action-packed play proposition with ramps for vehicles. This innovative 111-piece set includes two race cars and bricks that rebuild into three different sets of ramps, helping develop fine motor skills, color recognition, problem solving, emotional intelligence and perseverance. The set aligns with the LEGO DUPLO system in play, working with multiple LEGO DUPLO cars from the assortment for extended play value. Available to purchase on June 1 from LEGO.com and LEGO stores.<\/p>\n

LEGO NINJAGO X-1 Ninja Charger 15th Anniversary set\u00a0($89.99)<\/p>\n

Revealed in celebration of the 15th\u00a0anniversary of the LEGO NINJAGO TV show, the 2in1 X-1 Ninja Charger is a remake of the original X-1 Ninja Charger (70727), tapping into nostalgia for fans ages 14 and up. The set is perfect for recreating action-packed show scenes; lift the car\u2019s hood to shoot out a motorcycle complete with moving wheels. It comes with three LEGO Minifigures, including an exclusive 15th\u00a0anniversary Elemental Master of Shadow Minifigure \u2014 the final LEGO NINJAGO Minifigure to collect from the 15th\u00a0anniversary collection. Available to purchase on August 1 from LEGO.com and LEGO stores.<\/p>\n

LEGO\u00a0Star Wars\u00a0Grogu (Mandalorian Apprentice) set\u00a0($129.99)<\/p>\n

Inspired by the upcoming theatrical release of\u00a0The Mandalorian & Grogu, this redesigned brick-built model of the beloved Grogu features beskar armor, a satchel and a training gauntlet weapon as seen in the movie. The highly detailed character has a lever operated head, poseable ears and arms and includes a printed information plaque and a figure of Grogu with a new body element. The set launches April 26, 2026 at LEGO and Walmart stores (available for pre-order on Walmart.com beginning February 14), and joins five additional sets from\u00a0The Mandalorian & Grogu\u00a0theatrical collection that were revealed on February 12 at the\u00a0Star Wars\u00a0Most Wanted event in New York City.<\/p>\n

LEGO\u00a0Star Wars\u00a0AT-RT Attack set\u00a0($44.99)<\/p>\n

LEGO\u00a0Star Wars\u00a0Anzellan Starship set\u00a0($74.99)<\/p>\n

Available for pre-order on\u00a0LEGO.com beginning February 13<\/p>\n

LEGO\u00a0Star Wars\u00a0The Razor Crest set\u00a0($149.99)<\/p>\n

Available for pre-order on\u00a0LEGO.com beginning February 13<\/p>\n

LEGO\u00a0Star Wars\u00a0New Republic X-Wing Starfighter set\u00a0($69.99)<\/p>\n

Available for pre-order on\u00a0LEGO.com beginning February 13<\/p>\n

LEGO\u00a0Star Wars\u00a0The Mandalorian and Grogu: Allies & Villains set\u00a0($39.99)<\/p>\n

Rounding out the LEGO Group\u2019s on-site portfolio, the company will also display new building sets across themes including new\u00a0LEGO Friends\u00a0sets with a focus on animals as well as\u00a0LEGO Botanicals Collection, LEGO Disney, LEGO Technic, LEGO Icons, LEGO Creator 3in1\u00a0and more.<\/p>\n","protected":false},"excerpt":{"rendered":"Today,\u00a0the LEGO Group\u00a0arrives at Toy Fair to further demonstrate the future of play \u2014 LEGO SMART Play. The…\n","protected":false},"author":2,"featured_media":15358,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6050],"tags":[11369,4248,11370,6051,11371,11372,11373,11374,11375,11376,11377,11378,11379,11380,11381,11382,11383,11384],"class_list":{"0":"post-15357","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lego","8":"tag-jared-carr","9":"tag-lego","10":"tag-lego-duplo-3in1-creative-ramps-with-vehicles","11":"tag-lego-group","12":"tag-lego-ideas-peanuts-snoopys-doghouse","13":"tag-lego-ninjago-x-1-ninja-charger-15th-anniversary","14":"tag-lego-star-wars-at-st-attack-on-endor","15":"tag-lego-star-wars-darth-vaders-tie-fighter","16":"tag-lego-star-wars-grogu-mandalorian-apprentice","17":"tag-lego-star-wars-lukes-landspeeder","18":"tag-lego-star-wars-lukes-red-five-x-wing","19":"tag-lego-star-wars-millennium-falcon","20":"tag-lego-star-wars-mos-eisley-cantina","21":"tag-lego-star-wars-throne-room-duel-a-wing","22":"tag-lego-star-wars-yodas-hut-and-jedi-training","23":"tag-the-mandalorian-grogu","24":"tag-toy-fair","25":"tag-walmart"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/15357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=15357"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/15357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/15358"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=15357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=15357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=15357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}