{"id":153721,"date":"2026-08-27T08:23:11","date_gmt":"2026-08-27T08:23:11","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/153721\/"},"modified":"2026-08-27T08:23:11","modified_gmt":"2026-08-27T08:23:11","slug":"brussels-based-motion-raises-e1-7-million-to-tackle-europes-robot-adoption-problem","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/153721\/","title":{"rendered":"Brussels-based Motion raises \u20ac1.7 million to tackle Europe\u2019s \u201crobot adoption problem\u201d"},"content":{"rendered":"

Motion<\/a>, a Brussels-based startup that claims to be Europe\u2019s first Humanoids-as-a-Service (HaaS) platform, has raised a \u20ac1.7 million ($2 million) pre-Seed round, led by Extantia Capital, with participation from Norrsken Evolve.<\/p>\n

The company plans to use this capital to take its five live pilots with Belgian industrial, warehouse and logistics players into full production, expand the team and grow its robot fleet, starting in the Benelux. It aims to deploy hundreds of robots across Europe within twelve months<\/p>\n

Yair Reem, Partner at Extantia Capital, \u201cThe climate transition is ultimately a physical transformation: factories must produce and deploy vastly more batteries, heat pumps, grid equipment and other clean technologies.<\/p>\n

\u201cYet industrial growth is increasingly constrained by labour shortages, lost expertise and inefficient production. By backing Motion, Extantia is investing in the infrastructure needed to scale climate technologies faster, while making European manufacturing more efficient, resilient and globally competitive.\u201d<\/p>\n

Founded in 2026, Motion is a Humanoids-as-a-Service operator that offers an AI-powered platform that lets any manufacturer deploy and run humanoid robots without a robotics team.<\/p>\n

The company states that its humanoids are trained to load goods into crates, pack containers into boxes and place components on conveyor belts, side by side with the human teams they support.<\/p>\n

Its customers pay a single monthly fee with no upfront capital, covering everything adoption requires: data collection, robot selection, task training, IT integration, fleet management, financing, insurance, compliance, and maintenance.<\/p>\n

\u201cEurope has a robot adoption problem. Adoption fails on financing, risk and compliance long before it fails on technology. So we take everything that stands between a factory and its first humanoid and turn it into one predictable monthly fee. Hiring a robot should be as easy as hiring a person,\u201d said Alexander Stevens, founder and CEO of Motion.\u00a0<\/p>\n

Motion states that its field deployment engineers take each customer through every step from idea to working process. Motion claims that it then manages the fleet, finances, and insurance for every robot and keeps it compliant, with fees that adapt to the number of robots as the fleet scales up or down with production.<\/p>\n

According to the Belgian startup, two things set its model apart. The first is that Motion is OEM-agnostic, allowing it to select humanoid robots based on each task\u2019s requirements rather than relying on a single manufacturer.<\/p>\n

Its second differentiating factor, as per the company, is that every customer benefits from Motion\u2019s deployment experience across its entire network, while each customer\u2019s data remains their own on Motion\u2019s secure European software layer. Cybersecurity measures are incorporated into each deployment.<\/p>\n

The company is also opening a partner programme for system integrators and automation specialists, who will deploy humanoids for their own customers on Motion\u2019s platform.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Motion, a Brussels-based startup that claims to be Europe\u2019s first Humanoids-as-a-Service (HaaS) platform, has raised a \u20ac1.7 million…\n","protected":false},"author":2,"featured_media":153722,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[104],"tags":[72474,211,210,3499,72475,72476,72477,72478,33311,72479],"class_list":["post-153721","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brussels","tag-alexander-stevens","tag-belgium","tag-brussels","tag-cybersecurity","tag-extantia-capital","tag-humanoid","tag-motion","tag-norrsken-evolve","tag-robotics","tag-yair-reem"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/117166513276348062","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/153721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=153721"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/153721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/153722"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=153721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=153721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=153721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}