{"id":154168,"date":"2026-08-27T18:36:35","date_gmt":"2026-08-27T18:36:35","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/154168\/"},"modified":"2026-08-27T18:36:35","modified_gmt":"2026-08-27T18:36:35","slug":"eli-lilly-vs-novo-nordisk-one-winner-in-the-weight-loss-drug-gold-rush-3","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/154168\/","title":{"rendered":"Eli Lilly vs Novo Nordisk: One Winner in The Weight-Loss Drug Gold Rush"},"content":{"rendered":"<p>        Quick Read            <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">LLY posted 48% revenue growth and controls 6 in 10 U.S. obesity prescriptions, while NVO cut 12,000 employees and saw gross margins fall to 78%.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Retatrutide hit Phase 3 endpoints with weight loss approaching bariatric surgery levels, with Lilly targeting a U.S. BLA submission in Q1 2027.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks \u2014 and Eli Lilly didn&#8217;t make the cut. <a href=\"https:\/\/247wallst.com\/lp\/top-10-ai-stocks\/LLY\/?i=cd559a41-99af-4352-9bf9-425b26ef1f21&amp;p=aded526a-f78d-426a-9c96-82c54af7e0ab&amp;pos=keypoints&amp;tpid=1647627&amp;l=b17ce983-5361-4dba-a2fd-2469b8705237&amp;c=3af9b05b-bac6-4a46-815a-254223a80206&amp;utm_source=yahoo&amp;utm_medium=referral&amp;utm_campaign=feed&amp;utm_content=feed||1647627\" data-ylk=\"slk:Grab%20the%20names%20FREE%20today;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Grab the names FREE today&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Grab the names FREE today<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Eli Lilly (<a href=\"https:\/\/finance.yahoo.com\/quote\/LLY\/\" data-ylk=\"slk:NYSE%3ALLY;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;NYSE:LLY&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">NYSE:LLY<\/a>) and Novo Nordisk (<a href=\"https:\/\/finance.yahoo.com\/quote\/NVO\/\" data-ylk=\"slk:NYSE%3ANVO;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;NYSE:NVO&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"nofollow noopener\">NYSE:NVO<\/a>) both reported Q2 2026 results in early August, and the split screen was jarring.  <\/p>\n<p>    <a href=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/278fcb74947c14357efdb3dbb3d2a7b2dd86c2e0fb63aca3f30b3c71df90ee90\/lightyear_networkapi\/resizefit_w960%3Bquality_80%3Bformat_webp\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2F24_7_wall_st__718%2Faaada9b059f842b6b8dc79a799b4e8ac.jpg\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"Pile of pills in color fantasy with psychedelic colors showing confusion or disorientation due to drugs with copy space\" height=\"639\" width=\"960\" class=\"yf-1f8hkhu loader\"\/><\/a> oleschwander \/ Shutterstock.com           <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Lilly delivered 48% revenue growth and raised guidance. Novo defended a shrinking U.S. business with price cuts, layoffs, and a fresh round of pipeline impairments. Same week, same category, opposite momentum.  <\/p>\n<p>        Tirzepatide Runs Hot While Wegovy Fights for Air          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Lilly&#8217;s incretin engine did the heavy lifting. Mounjaro and Zepbound combined for $14.9 billion in Q2 sales, and international was where the story got loud: China grew 93% at constant currency and rest of world grew 136%. In the U.S. obesity market, roughly 6 out of 10 total prescriptions were for a Lilly medicine. That signals category dominance rather than a contested share war.  <\/p>\n<p>    <a href=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/7f96fd721e858ff7f5d992c31113e7dba734655e5fe46fea84a518708a217163\/lightyear_networkapi\/resizefit_w960%3Bquality_80%3Bformat_webp\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2F24_7_wall_st__718%2F8c0bc2245b4441f2af57f29c290babf1.jpg\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"LLY price target\" height=\"504\" width=\"960\" class=\"yf-1f8hkhu loader\"\/><\/a> LLY Price Target \u2014 24\/7 Wall St.           <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Novo&#8217;s quarter was more complicated. Adjusted sales rose 7% at constant exchange rates to 78.5 billion Danish kroner, but adjusted gross margin fell to 78.2% from 82.7% a year earlier. The one bright spot is the Wegovy pill, which CEO Mike Doustdar called &#8220;the strongest ever GLP-1 launch by volume&#8221;, reaching over 5 million total prescriptions and around 90% of the oral obesity market.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks \u2014 and Eli Lilly didn&#8217;t make the cut. <a href=\"https:\/\/247wallst.com\/lp\/top-10-ai-stocks\/LLY\/?i=cd559a41-99af-4352-9bf9-425b26ef1f21&amp;p=92103f51-044f-4669-8ba5-a79fcf7642bd&amp;pos=mid_content&amp;tpid=1647627&amp;l=b17ce983-5361-4dba-a2fd-2469b8705237&amp;c=3af9b05b-bac6-4a46-815a-254223a80206&amp;utm_source=yahoo&amp;utm_medium=referral&amp;utm_campaign=feed&amp;utm_content=feed||1647627\" data-ylk=\"slk:Grab%20the%20names%20FREE%20today;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Grab the names FREE today&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Grab the names FREE today<\/a>.  <\/p>\n<p>    <a href=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/05318049a8db83c0ae54c322643d1d48f8d04ed3a7953210d84716e24cafa815\/lightyear_networkapi\/resizefit_w960%3Bquality_80%3Bformat_webp\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2F24_7_wall_st__718%2Fbbc14f8db074ba74bfee201ad6e4c1fb.jpg\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"NVO price target\" height=\"504\" width=\"960\" class=\"yf-1f8hkhu loader\"\/><\/a> NVO Price Target \u2014 24\/7 Wall St.              <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Business Driver  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Eli Lilly  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Novo Nordisk  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Q2 revenue growth  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">48%  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">7% CER  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Flagship franchise  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Mounjaro + Zepbound  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Wegovy + Ozempic  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">U.S. price trend  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Declined 3%  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Lower realized prices  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Gross margin  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">85.8% range  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">78.2%  <\/p>\n<p>          Offense in Indianapolis, Defense in Bagsvaerd          <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Lilly is playing offense. Retatrutide, its triple acting GLP-1, hit primary endpoints across three Phase 3 trials, with CEO Dave Ricks noting &#8220;weight loss approaching bariatric surgery levels at the highest doses&#8221; and a U.S. BLA submission slated for Q1 2027.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Orforglipron, sold as Foundayo, expanded from about 8,000 prescribers to 36,000 prescribers. Full-year revenue guidance moved to $85 to $87 billion.  <\/p>\n<p>    <a href=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/aa141cdd119b61add8e0662b32bee54946923e6bfd38f731c3dfaf9a99348de3\/lightyear_networkapi\/resizefit_w960%3Bquality_80%3Bformat_webp\/https%3A%2F%2Fmedia.zenfs.com%2Fen%2F24_7_wall_st__718%2Fa7066d76ff9a7dd3ac9f54a2adc30455.jpg\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"LLY earnings explorer\" height=\"504\" width=\"960\" class=\"yf-1f8hkhu loader\"\/><\/a> LLY Earnings Explorer \u2014 24\/7 Wall St.            <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Novo is playing defense. It took a DKK 6.3B non-cash impairment, retired monlunabant, and watched siltivecumab post a MACE hazard ratio of 0.99. Headcount fell by almost 12,000 employees, roughly a 15% decline.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">On CNBC affiliate Mad Money, Doustdar acknowledged that &#8220;Lilly&#8217;s pill reduces your weight by 12%&#8221; versus Wegovy pill&#8217;s 17%, but conceded Lilly is &#8220;more diversified than Novo Nordisk&#8221;.  <\/p>\n<p>          Retatrutide, Pricing, and the Bridge Program         <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The next 12 months hinge on three things. First, retatrutide&#8217;s regulatory path and whether Lilly&#8217;s manufacturing build in Indiana and Ireland keeps pace.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Second, whether Novo&#8217;s announced 50% list price cut for Wegovy effective January 2027 stabilizes U.S. volume.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Third, the Medicare GLP-1 Bridge Program, which Lilly says gives &#8220;20 million eligible Americans&#8221; a $50 per month option. I will keep an eye on whether that access lift accrues mostly to Zepbound and Foundayo or opens a lane for Wegovy pill.  <\/p>\n<p>       Why I Lean Lilly, but Would Not Write Off Novo         <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Lilly looks like the cleaner story. Shares are up 77.98% over one year, and a 42 trailing PE is rich but arguably earned by 54.2% operating margins and retatrutide optionality.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Novo is the harder trade. At a 11 PE and a 3.84% dividend yield, the setup fits a turnaround investor who believes the Wegovy pill can carry international growth while U.S. price cuts wash through. If retatrutide gets its BLA and Novo&#8217;s amylin combos slip again, the gap widens.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">If Wegovy pill scales in Germany the way it did in the UK, the underdog gets a second act. The setup argues against chasing Lilly on strength or bottom-fishing Novo on weakness without evidence the U.S. base is stabilizing.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks \u2014 and Eli Lilly didn&#8217;t make the cut. <a href=\"https:\/\/247wallst.com\/lp\/top-10-ai-stocks\/LLY\/?i=cd559a41-99af-4352-9bf9-425b26ef1f21&amp;p=ea93966a-680e-4e83-abfa-2ea9e7c81711&amp;pos=end_of_article&amp;tpid=1647627&amp;c=3af9b05b-bac6-4a46-815a-254223a80206&amp;l=b17ce983-5361-4dba-a2fd-2469b8705237&amp;utm_source=yahoo&amp;utm_medium=referral&amp;utm_campaign=feed&amp;utm_content=feed||1647627\" data-ylk=\"slk:Grab%20the%20names%20FREE%20today;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Grab the names FREE today&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Grab the names FREE today<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Contact <a href=\"https:\/\/finance.yahoo.com\/healthcare\/articles\/mailto:editorial@247wallst.com?subject=Feedback%3A%20Eli%20Lilly%20vs%20Novo%20Nordisk%3A%20One%20Winner%20in%20The%20Weight-Loss%20Drug%20Gold%20Rush&amp;body=Please%20share%20your%20feedback%20here%3A%0D%0A%0D%0A---%0D%0A%0D%0ARegarding%20this%20article%3A%20https%3A%2F%2F247wallst.com%2Finvesting%2F2026%2F08%2F25%2Feli-lilly-vs-novo-nordisk-one-winner-in-the-weight-loss-drug-gold-rush%2F\" data-ylk=\"slk:editorial%40247wallst.com;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;editorial@247wallst.com&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">editorial@247wallst.com<\/a> for any questions or corrections.  <\/p>\n","protected":false},"excerpt":{"rendered":"Quick Read LLY posted 48% revenue growth and controls 6 in 10 U.S. obesity prescriptions, while NVO cut&hellip;\n","protected":false},"author":2,"featured_media":154169,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[271],"tags":[20640,272,2632,22107],"class_list":["post-154168","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novo-nordisk","tag-lilly","tag-novo-nordisk","tag-revenue-growth","tag-top-10-ai-stocks"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/117168923379472992","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/154168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=154168"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/154168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/154169"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=154168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=154168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=154168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}