{"id":158566,"date":"2026-09-03T13:11:09","date_gmt":"2026-09-03T13:11:09","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/158566\/"},"modified":"2026-09-03T13:11:09","modified_gmt":"2026-09-03T13:11:09","slug":"dsv-weighs-early-cargowise-move-as-wisetech-tackles-pricing-and-accc-scrutiny","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/158566\/","title":{"rendered":"DSV weighs early CargoWise move as WiseTech tackles pricing and ACCC scrutiny"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/dk\/wp-content\/uploads\/2026\/09\/5f93a98c55f8202769b9efb4c382a9d9-680x0-c-default.jpg\" alt=\"wtc-ceo-zubin-appoo-1\"\/><\/p>\n<p>photo: WiseTech Global<\/p>\n<p>\t\t\t\t\t\t\t \t\t\t\t\t\t\t\tBy <a href=\"https:\/\/theloadstar.com\/?s=&amp;search_author=1\" rel=\"author nofollow noopener\" target=\"_blank\">Alex Lennane<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t3 September 2026<\/p>\n<p>In the first of a two-part interview with WiseTech CEO Zubin Appoo, The Loadstar looks at DSV\u2019s evolving relationship with CargoWise, the impact of its new pricing model, and the regulatory and operational challenges it faces. Tomorrow we examine WiseTech\u2019s plans to turn CargoWise into an AI \u2018system of execution\u2019 \u2013 and what that could mean for the future of the TMS<\/p>\n<p>DSV has held talks with WiseTech Global over a potentially move onto its new CargoWise commercial model before its current contract expires in two years, despite the forwarder\u2019s longer-term plans to migrate operations to its own Tango platform.\u00a0<\/p>\n<p>WiseTech\u00a0CEO Zubin Appoo told\u00a0The Loadstar he had travelled to Copenhagen in May with the company\u2019s European sales head for talks with DSV CEO Jens Lund and his leadership team.\u00a0<\/p>\n<p>The meeting, which lasted around half a day, covered both\u00a0CargoWise\u2019s\u00a0existing role within DSV\u2019s technology ecosystem,\u00a0and what that role could look like in future.\u00a0<\/p>\n<p>Crucially, Mr Appoo said, this included discussions over \u201cwhat it might look like for them to roll onto CargoWise value packs (CVP) sooner than [the contract expiry date of] September 2028\u201d.\u00a0<\/p>\n<p>He stressed that no agreement had been reached.\u00a0<\/p>\n<p>\u201cThat\u2019s not to say that they\u2019re locked in. It is to say that there are positive conversations,\u201d he said, noting more \u201cconversations\u201d had taken place since May. \u00a0<\/p>\n<p>The comments add another twist to the uncertainty surrounding one of\u00a0CargoWise\u2019s\u00a0largest customers.\u00a0<\/p>\n<p>DSV has\u00a0<a href=\"https:\/\/theloadstar.com\/dsv-confirms-cargowise-shift-as-tango-becomes-core-of-ai-platform\/\" rel=\"nofollow noopener\" target=\"_blank\">previously made clear<\/a>\u00a0that Tango, the\u00a0system\u00a0developed by DB Schenker, is intended to become its strategic operating platform.\u00a0<\/p>\n<p>That had raised questions over the future of\u00a0CargoWise\u00a0within the enlarged DSV, although\u00a0WiseTech\u00a0sought to counter those concerns in July, revealing that DSV\u2019s\u00a0CargoWise\u00a0transaction volumes had actually increased\u00a0some\u00a020% over the preceding six months, against an increase of just 3% in user numbers.\u00a0<\/p>\n<p>WiseTech has described DSV\u2019s contract as a \u201csubstantial financial commitment\u201d, but neither company has disclosed the value, although its importance to WiseTech is potentially considerable. In May, Jefferies analyst Roger Samuel estimated that DSV accounted for about 9% of WiseTech revenue and 10% of its EBITDA, while arguing that any complete migration away from\u00a0CargoWise\u00a0could take six years.\u00a0\u00a0<\/p>\n<p>(That estimate predates WiseTech\u2019s consolidation of e2open, which has substantially enlarged the group and therefore should not be applied to its current $1.4bn revenue base)\u00a0<\/p>\n<p>CargoWise\u00a0itself generated $756.9m in FY26 revenue, up 11% year on year.\u00a0\u00a0<\/p>\n<p>Mr\u00a0Appoo\u00a0said DSV was continuing to expand\u00a0CargoWise\u00a0usage as it integrated DB Schenker.\u00a0<\/p>\n<p>\u201cThey are currently moving more and more of their DB Schenker users onto\u00a0CargoWise,\u201d he said.\u00a0<\/p>\n<p>He pointed to DSV\u2019s public statements that this was necessary to\u00a0realise\u00a0integration synergies and argued that the continuing deployment provided\u00a0WiseTech\u00a0with an opportunity to\u00a0demonstrate\u00a0the value of\u00a0remaining\u00a0on the platform.\u00a0<\/p>\n<p>\u201cWe see it as an opportunity for us to continue to prove to DSV and other large customers the value that we deliver to them, the value we will continue to deliver through more and more AI agents, and the value that they may miss out on if they were to move off\u00a0CargoWise.\u201d\u00a0\u00a0<\/p>\n<p>For DSV, the bigger question remains what adopting CVP before 2028 would mean for its longer-term technology strategy. Increasing CargoWise volumes and ongoing migration of DB Schenker users appear, at least in the short term, to run in parallel with its ambition to develop Tango as its strategic operating system. Another question is what role CargoWise might retain when Tango matures.\u00a0<\/p>\n<p>An early switch to CargoWise Value Packs (CVP) would be interesting, because the model fundamentally changes how customers pay for the platform.\u00a0<\/p>\n<p>Rather than charging primarily according to seats and cloud services,\u00a0WiseTech\u00a0has moved towards transaction-based pricing, which it says better reflects the value generated through automation and increased throughput. Around 95% of\u00a0CargoWise\u00a0customers have already migrated to CVP.\u00a0\u00a0<\/p>\n<p>Mr\u00a0Appoo told\u00a0The Loadstar\u00a0the\u00a0majority of\u00a0CargoWise\u2019s\u00a011% revenue growth in FY26 had come from the transition from its\u00a0previous\u00a0standard transaction\u00a0licence\u00a0(STL)\u00a0commercial model to CVP, rather than underlying freight market growth alone.\u00a0<\/p>\n<p>But\u00a0WiseTech\u00a0does not break out exactly how much growth came from increased customer volumes and how much from pricing.\u00a0Mr\u00a0Appoo acknowledged, however, that the company had expected the change to generate\u00a0additional\u00a0revenue.\u00a0<\/p>\n<p>\u201cWe made this sort of change, knowing at the end of the day there would be incremental revenue for us, given our increased spend on R&amp;D,\u201d he explained.\u00a0<\/p>\n<p>The impact varies considerably by customer, he added, some paying approximately the same as previously, while \u201csome pay more, some pay far more, some pay less, some pay far less\u201d.\u00a0\u00a0<\/p>\n<p>\u201cWere they a very efficient business where they had\u00a0less\u00a0seats but more volume, or were they inefficient where they had a lot of seats but not much volume? It really depends on their usage.\u201d\u00a0<\/p>\n<p>WiseTech\u00a0also modified CVP during the second half after receiving customer feedback and\u00a0observing\u00a0how the model\u00a0operated\u00a0in practice.\u00a0<\/p>\n<p>Mr\u00a0Appoo said that, in some cases,\u00a0WiseTech\u00a0had found it was\u00a0\u201ccapturing value too early\u201d, while in others it was taking a\u00a0\u201cdisproportionate amount of value for a specific type of transaction\u201d.\u00a0<\/p>\n<p>He clarified: \u201cWhen I say disproportionate, I mean disproportionate compared with what we had planned. We didn\u2019t sit down and say we\u2019re going to take 10%, or we\u2019re going to take 50% or 40%. We decided we would charge between $2.63 and $19.95 per job, depending on the permutation or type of shipment. In some cases, there were refinements we made to the packaging. In most cases, it was about the time we would actually extract the value from the customer. When would we charge them the $2 or the $19? When does it make sense to charge them compared to when they charge their customer? So that was the crux of the refinements.\u201d\u00a0<\/p>\n<p>The changes contributed to lower-than-initially-anticipated\u00a0CargoWise\u00a0revenue growth during the second half, but\u00a0Mr\u00a0Appoo argued they would encourage greater adoption over the longer term.\u00a0\u00a0<\/p>\n<p>The changes to\u00a0CargoWise\u2019s\u00a0commercial model come as\u00a0WiseTech\u00a0faces renewed scrutiny from Australia\u2019s competition regulator.\u00a0<\/p>\n<p>On 19 August, the Australian Competition and Consumer Commission (ACCC) executed a search warrant at\u00a0WiseTech, requiring it to produce documents and electronic data as part of an investigation into alleged contraventions of the Competition and Consumer Act.\u00a0<\/p>\n<p>WiseTech\u2019s ASX announcement said the investigation related to the \u201csupply of global logistics services and software\u201d, but gave no further details.\u00a0\u00a0<\/p>\n<p>Some industry sources have questioned whether the investigation could concern\u00a0WiseTech\u2019s\u00a0contractual arrangements, including restrictions in agreements with technology partners, although there is no\u00a0indication\u00a0from the ACCC that this forms part of its investigation.\u00a0<\/p>\n<p>Asked by\u00a0The\u00a0Loadstar\u00a0what conduct was under investigation,\u00a0Mr\u00a0Appoo declined to elaborate.\u00a0<\/p>\n<p>\u201cThere\u2019s really not much we can say there, other than it\u2019s very early days in an ACCC investigation,\u201d he said.\u00a0\u201cWe\u2019re obviously cooperating\u00a0\u2026\u00a0and we put an ASX announcement out when it happened.\u201d\u00a0<\/p>\n<p>The latest investigation follows an earlier intervention by the ACCC over WiseTech\u2019s acquisition of Australian customs and forwarding software provider Expedient, which resulted in WiseTech agreeing to sell Expedient.\u00a0<\/p>\n<p>Significantly, the ACCC said at the time that it considered\u00a0WiseTech\u00a0to have\u00a0\u201csubstantial market power\u201d in the supply of\u00a0logistics\u00a0software, and had received \u201csignificant concerns\u201d from software users over the acquisition.\u00a0<\/p>\n<p>The latest investigation comes amid a wider period of corporate and regulatory upheaval at WiseTech, although Mr Appoo rejected the suggestion that this was affecting customer confidence in the company.\u00a0<\/p>\n<p>\u201cI wouldn\u2019t say it\u2019s a distraction for customers,\u201d he said. \u201cMost of them, first of all, aren\u2019t in Australia, and a lot of these regulatory issues we\u2019re facing are Australian regulatory issues.\u201d\u00a0<\/p>\n<p>He pointed to increasing\u00a0CargoWise\u00a0customer signings as evidence that confidence had not been damaged.\u00a0<\/p>\n<p>Mr\u00a0Appoo\u00a0also argued that\u00a0WiseTech\u00a0had responded to concerns over corporate governance.\u00a0<\/p>\n<p>\u201cOn the governance front, we\u2019ve listened very carefully to our investors and, basically, done everything they\u2019ve asked us to do.\u201d\u00a0<\/p>\n<p>He pointed to a board that now comprises five non-executive and two executive directors, the appointment of independent chair Raelene Murphy, and the appointment of a permanent CFO.\u00a0<\/p>\n<p>Founder Richard White, meanwhile, himself in hot water over several allegations, remains closely involved. Although he resigned as executive chair, he remains\u00a0on the board as an executive director\u00a0and continues to serve in his operational capacity as WiseTech\u2019s\u00a0chief innovation officer.\u00a0<\/p>\n<p>\u201cRichard continues to be very involved in the business and is very dedicated to the business,\u201d Mr Appoo said. \u00a0<\/p>\n<p>The corporate changes have coincided with an equally dramatic restructuring of\u00a0WiseTech\u2019s\u00a0workforce.\u00a0<\/p>\n<p>Some\u00a01,700 roles have been removed\u00a0across its earlier high-performance\u00a0programme\u00a0and\u00a0subsequent\u00a0AI transformation, an \u201cincredibly hard decision\u201d, as\u00a0WiseTech\u00a0increasingly uses AI internally for software development and other functions.\u00a0\u00a0<\/p>\n<p>\u201cWe really lent into AI quite hard, quite early on, and we had the software development intelligence to see what this was going to do to the industry, and what this was going to do to Wise Tech.\u201d\u00a0<\/p>\n<p>Mr\u00a0Appoo said the changes had resulted in a\u00a045% increase in software-development productivity per employee, as well as a\u00a0roughly\u00a020%-22% improvement in incident-resolution times.\u00a0<\/p>\n<p>But the reductions have inevitably raised questions over whether\u00a0WiseTech\u00a0can\u00a0maintain\u00a0service and reliability with a\u00a0substantially leaner\u00a0workforce,\u00a0particularly after\u00a0CargoWise\u00a0suffered\u00a0<a href=\"https:\/\/theloadstar.com\/exclusive-cargowise-users-hit-by-global-outage-affecting-deployments\/\" rel=\"nofollow noopener\" target=\"_blank\">a global outage<\/a>\u00a0earlier this year.\u00a0<\/p>\n<p>Mr Appoo insisted \u201cthat outage actually had nothing to do with AI\u201d, adding:\u00a0\u201cAll software\u00a0ultimately has\u00a0outages.\u00a0We\u2019ve\u00a0had outages in the past as well.\u201d\u00a0<\/p>\n<p>He said the incident remained within WiseTech\u2019s service level commitments, and argued that the company had maintained \u2013 and in some cases increased \u2013 the checks governing AI-assisted development, incuding code, design, and documentation reviews, user-acceptance testing, cyber-security and data-integrity checks, and reviews covering privacy and personally identifiable information.\u00a0<\/p>\n<p>\u201cThe gates still exist, so it\u2019s not like we\u2019ve just delegated the work to an agent and said \u2018we don\u2019t really care about quality anymore, go and write the code\u2019,\u201d he said.\u00a0<\/p>\n<p>\u201cThat\u2019s absolutely not what we\u2019ve done. In fact, we\u2019ve put even more gates in place, because we\u2019re rapidly learning where AI has limits.\u201d\u00a0\u00a0<\/p>\n<p>Tomorrow:\u00a0WiseTech sets out how it plans to turn CargoWise from a traditional TMS into an AI \u2018system of execution\u2019 \u2013 automating freight operations, cutting labour requirements, and potentially reshaping the role of the TMS itself\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"photo: WiseTech Global By Alex Lennane 3 September 2026 In the first of a two-part interview with WiseTech&hellip;\n","protected":false},"author":2,"featured_media":158567,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[273],"tags":[74252,61860,74253,282,61859],"class_list":["post-158566","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dsv","tag-accc","tag-cargowise","tag-cvp","tag-dsv","tag-wisetech-global"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/117207281746410393","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/158566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=158566"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/158566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/158567"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=158566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=158566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=158566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}