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IMAGO \/\u00a0Anadolu Agency<\/p>\nIMAGO \/\u00a0Anadolu Agency<\/p>\n
Thursday, February 19<\/p>\n
For years, Berlin\u2019s tourism industry was only increasing year by year. But now, it seems to have taken a turn downwards. For some, this is a bigger deal than others, with different outlets finding different interpretations from the numbers.\u00a0<\/p>\n
BZ claims \u201cTourists don\u2019t like Berlin anymore\u201d while Visit Berlin states \u201cBerlin maintains its leading position in Europe\u201d. Is Visit Berlin bias? Or is Berlin really facing a tourism downturn? Well, let\u2019s look at the numbers.\u00a0<\/p>\n
In 2019, before COVID, Berlin saw almost 14 million overnight stays by almost 14 million guests. 2024 saw 30.6 million overnight stays by 12.7 million guests. Last year saw 29.4 million overnight stays by 12.4 million guests in Germany\u2019s capital.\u00a0<\/p>\n
It does seem that the industry never truly recovered from the pandemic, and last year did face a downturn from 2024. However, the numbers are far from dire.\u00a0After all, Berlin still has more overnight stays than Munich and Hamburg combined.<\/p>\n
Berlin has 440,000 guests every day.\u00a0In 2025, the USA was the largest foreign market with around 1.28 million overnight stays. In Europe, visitors come mostly from the United Kingdom, with 1.27 million overnight stays, followed by the Netherlands (786,400), Spain (711,500) and Italy (653,000).\u00a0<\/p>\n
The decline from last year to this year has been attributed to ongoing issues with\u00a0Berlin Brandenburg Airport (BER) and its long-haul flight connectivity. Additionally, the reopening of alternative long-haul destinations across the globe has dispersed travellers.\u00a0<\/p>\n
There are plans from Berlin\u2019s tourism officials to address this downturn, such as appealing to travellers to southern European cities, framing Berlin as a cooler and less overrun alternative. Visit Berlin\u00a0says there is a focus\u00a0on\u00a0\u201cmanaging tourism in a way that is compatible with the city\u00a0[and]\u00a0strengthening neighbourhoods, ensuring quality of life\u201d.\u00a0
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