![\"The](\"https:\/\/www.europesays.com\/dk\/wp-content\/uploads\/2026\/02\/1772063595_170_0x0.jpg\")
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The new Lego F1 Academy car debuted ahead of the Las Vegas Grand Prix in a major unveiling ceremony, featuring driver Esmee Kosterman.<\/p>\n
Getty \/ The Lego Group<\/p>\n
The bright Lego colors will be taking the F1 Academy grid by storm in 2026. For the first time, Lego Group will be sponsoring a racecar as part of a multiyear deal. <\/p>\n
The No. 32 car, driven by Esmee Kosterman, will debut in the 2026 as the famed brick maker takes a unique step in racing.<\/p>\n
\u201cWe thought the best way we could provide access and accessibility \u2013 doing it in a very authentic way \u2013 would be to have a racing team and a driver,\u201d Julia Goldin, chief product and marketing officer of the Lego Group, said. \u201cWe have a shared vision with F1 Academy, which is to provide more credibility and visibility of opportunities to girls in racing. We can bring more excitement and interest amongst women and girls in particular, to help girls realize their potential.\u201d<\/p>\n
In addition to the physical livery, Lego Group also announced the creation of a Lego Speed Champions F1 Academy set, which will be a replica of the No. 32 car.<\/p>\n
\u201cFor the Lego Group, our birthday is 1932 and 32 is a very special number for us,\u201d Goldin explained. \u201cIt\u2019s not just a number that\u2019s historic, but a number we very much pride ourselves on because it\u2019s at the core of the Lego brand.\u201d<\/p>\n
F1 Academy provides identical cars for each driver, with the series designed for drivers to only compete in a maximum of two seasons, though some will be granted an exemption to race in a third. The cars are either fielded by the 10 Formula 1 teams, or by a partner like Lego Group.<\/p>\n
\u201c[Esmee] has a lot of potential,\u201d Goldin said. \u201cWhat we love about her \u2013 besides her driving accolades \u2013 is she very much shares the same values as we do.\u201d<\/p>\n
Susie Wolff, F1 Academy\u2019s managing director, Goldin and Lego designers Beatrice
Amoretti and Maria J\u0119dryszek debuted the new car on Wednesday evening in Las Vegas ahead of the Las Vegas Grand Prix.<\/p>\n
Lego Group conducted a study in which 75% of girls surveyed said that racing
sounds exciting, with 52% could see themselves as an F1 Academy or racecar
driver one day.<\/p>\n
\u201cWe are very big in motor sports, so from that perspective, nothing changes,\u201d Goldin said. \u201cWe will continue to look at what our consumers are passionate about and ensure we can provide opportunities for them to engage in their passions in the best possible way. Our focus is on Lego bricks in terms of our portfolio, but also all of the things we can do outside of our portfolio.\u201d<\/p>\n
It was vital for Lego Group to reveal this new partnership ahead of the Las Vegas Grand Prix, as the firm celebrates its year-long existing relationship with Formula 1.<\/p>\n
\u201cIt\u2019s a perfect opportunity to bring more visibility and excitement to F1 Academy, which is at the heart of this partnership,\u201d Goldin said. <\/p>\n
Moving forward, Lego Group is committed to its partnership with Formula 1.<\/p>\n
\u201cThere are a lot of things that we are planning to do that are exciting, starting here in Vegas,\u201d Goldin said. \u201cWe are working with F1 and F1 Academy to figure out our key plans for next year. We have exciting stuff coming in terms of product portfolio and in terms of continuing with activations. We don\u2019t want to just replicate what we\u2019ve done in the past, so we\u2019re planning some exciting stuff for next year.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The new Lego F1 Academy car debuted ahead of the Las Vegas Grand Prix in a major unveiling…\n","protected":false},"author":2,"featured_media":24792,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6050],"tags":[7251,2808,16270,4248,6051],"class_list":{"0":"post-24791","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lego","8":"tag-f1-academy","9":"tag-formula-1","10":"tag-las-vegas-grand-prix","11":"tag-lego","12":"tag-lego-group"},"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/24791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=24791"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/24791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/24792"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=24791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=24791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=24791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}