{"id":25686,"date":"2026-02-26T19:03:34","date_gmt":"2026-02-26T19:03:34","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/25686\/"},"modified":"2026-02-26T19:03:34","modified_gmt":"2026-02-26T19:03:34","slug":"lego-posts-double-digit-revenue-and-net-profit-growth-in-first-half-of-2025","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/25686\/","title":{"rendered":"LEGO posts double digit revenue and net profit growth in first half of 2025"},"content":{"rendered":"

August 27, 2025
\n |<\/p>\n

\"\"\/
\n 12<\/p>\n

\"\"<\/p>\n

LEGO have just announced their financial results for the first half of 2025<\/a>, and the Danish toy giant continues to post amazing results, with double-digit top- and bottom-line growth in H1 2025. <\/p>\n

The LEGO Group grew its revenue by 12% (compared to the previous period), bringing in DKK 34.6 billion (US$5.38bn), and achieved a very impressive 10% growth in net profit of DKK 6.5 billion (US$1.01 bn).<\/p>\n

Growth was particularly strong in Western Europe, as well as CEEMEA (Central and Eastern Europe, Middle East and Africa.), while continuing to invest in manufacturing plants, new office hubs, as well as continued sustainability efforts. <\/p>\n

The best-selling themes were a mix of homegrown and licensed themes such as LEGO City, LEGO Technic, LEGO Botanicals, LEGO Icons and LEGO Star Wars.<\/p>\n

Here are the financial highlights from LEGO compared to the same period in 2024 <\/p>\n

Revenue\u00a0grew 12% to a record DKK 34.6 billion (US$5.38bn)<\/p>\n

Consumer sales\u00a0increased 13%, driven by a broad and innovative portfolio.<\/p>\n

Market share\u00a0grew as the LEGO Group continued to outperform the toy market.<\/p>\n

Operating profit\u00a0increased 10% to DKK 9.0 billion (US$1.4bn), reflecting strong top-line performance and improved productivity while investments in strategic initiatives increased as planned. Net profit grew 10% to DKK 6.5 billion (US$1.01 bn)<\/p>\n

Cash flow from operating activities\u00a0was DKK 5.9 billion (US$0.92) compared to DKK 7.5 billion last year. Free cash flow was DKK 1.7 billion which was impacted by a continued high level of investment.<\/p>\n

As part of its\u00a0long-term investment\u00a0in key locations, the company opened a state-of-the-art factory in Vietnam and a new Americas head office in Boston, U.S.<\/p>\n

Significant progress on\u00a0sustainability\u00a0efforts and continued investment to reduce the company\u2019s environmental impact.<\/p>\n

\"\"<\/p>\n

And just to track LEGO\u2019s incredibly trajectory over the past decade, here\u2019s an updated graph of LEGO\u2019s financial performance, since I began tracking and reporting on LEGO\u2019s financials. <\/p>\n

\"\"<\/p>\n

Check out LEGO\u2019s H1 2025 financials full press release below<\/p>\n

BILLUND, DENMARK, 27 AUGUST 2025:\u00a0The LEGO Group today announced its earnings for the first half of 2025, reporting continued strong growth on both the top- and bottom-line. The company outpaced the toy industry as demand for the LEGO\u00ae product portfolio remained strong across all market groups, especially in Western Europe and CEEMEA*. The LEGO Group also continued to increase spending on strategic initiatives aimed at driving both short- and long-term growth.<\/p>\n

Niels B Christiansen, CEO,\u00a0said: \u201cWe are very pleased to have maintained our strong performance in the first half of 2025, winning share in the global toy market. This growth is driven by our large and innovative range of products that continues to be relevant across ages and interests.<\/p>\n

\u201cWith the solid financial foundation we have built over several years, we continue to invest in capacity expansions and strategic initiatives that fuel our growth. Above all, the results reflect the enduring dedication and passion of our more than 31,000 colleagues around the world who have stayed focused on reaching more children with inspiring LEGO play experiences.\u201d<\/p>\n

In the first six months, the LEGO Group\u2019s revenue increased by 12% to a record DKK 34.6 billion, up from DKK 31.0 billion in H1 2024. Consumer sales grew by 13%.<\/p>\n

Operating profit increased 10% to DKK 9.0 billion compared to the first half of 2024, supported by a strong top-line and continued focus on improving productivity, while the company increased its spending in areas such as sustainability, retail and digitalisation. Net profit grew 10% to DKK 6.5 billion, against DKK 6.0 billion in the same period of 2024.<\/p>\n

Cash flow from operating activities was DKK 5.9 billion against DKK 7.5 billion in H1 2024, which was mainly due to timing of cash outflow and increased tax payments. At the same time, the company maintained significant investments in building new factories and upgrading existing facilities, which totalled DKK 4.2 billion against DKK 4.5 billion in H1 2024. This resulted in free cash flow of DKK 1.7 billion compared to DKK 3.0 billion in the previous year.<\/p>\n

Innovative portfolio drives strong demand<\/p>\n

With 314 new sets launched in the first half of 2025 \u2013 a record for the company \u2013 the broad and innovative portfolio resonated with builders of all ages and interests. Bestsellers included a mix of homegrown and licensed themes such as LEGO\u00ae City, LEGO\u00ae Technic, LEGO\u00ae Botanicals, LEGO\u00ae Icons and LEGO\u00ae Star Wars\u2122.<\/p>\n

The LEGO Botanicals theme was popular around shopping occasions such as Valentine\u2019s Day and Mother\u2019s Day, and the company saw very successful product launches and brand activations at Grand Prix races as part of its new partnership with Formula 1\u00ae.<\/p>\n

New partnerships with BLUEY and ONE PIECE expanded the LEGO portfolio, and the company announced a multi-year collaboration with The Pok\u00e9mon Company International, set to bring LEGO\u00ae Pok\u00e9mon to fans in 2026. The LEGO Group also launched a campaign titled \u201cShe Built That\u201d to encourage girls to use their creativity as builders.<\/p>\n

On 11 June, the company marked the United Nations International Day of Play with playful activities in cities around the world to raise awareness about the benefits of the power of play.<\/p>\n

Expanded global footprint<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

In April, the LEGO Group opened its new state-of-the-art factory in Vietnam which will support long-term growth in the Asia-Pacific region. The 150,000 m2 factory is the company\u2019s sixth worldwide and most environmentally sustainable facility to date.<\/p>\n

The company is currently investing more than US $1.5 billion in building a factory and a 185,000 m2 regional distribution centre in Virginia, U.S. Both are set to open in 2027. It also continued expanding factories in Mexico and Hungary.<\/p>\n

\"\"<\/p>\n

In addition, it opened a new Americas head office in Boston which will be home to 800 employees who support its business in the U.S. and across the Americas region.
Building memorable brand experiences<\/p>\n

As the LEGO Group continued to invest in its online and in-store retail experiences, the company opened 24 stores in the first half of the year, taking its global total to 1,079 branded stores in 54 markets. This included the first store in New Delhi to strengthen the brand\u2019s presence in India.<\/p>\n

As part of its ongoing digitalisation, the company also invested in adopting new technologies and platforms that help create great brand experiences for kids, shoppers and retail partners, as well as support improved efficiency and ways of working for colleagues.<\/p>\n

Reducing environmental impact<\/p>\n

The LEGO Group continued spending on initiatives to reduce its environmental impact, including introducing more sustainable materials to make its products. The company again significantly increased purchases of materials produced with sustainable sources, doubling the share of renewable content from H1 2024 and further reducing the reliance on virgin fossil-based materials. It is on track to reach its full year target which is 60% of purchased materials to be produced with sustainable sources, including mass balance (53%) and segregated materials (7%).<\/p>\n

As part of this effort, the LEGO Group introduced rSEBS, a new, more sustainable material for selected LEGO tyres made from recycled fishing nets, ropes and engine oil. Additionally, the company will introduce e-methanol, a material made from mixing renewable energy and CO2 from bio-waste to create hard, rigid LEGO elements like wheel axels, connectors and minifigure hands.<\/p>\n

Niels B Christiansen\u00a0said: \u201cChildren and their parents rightly expect us to play our part in shaping a more sustainable future. We remain fully focussed on our mission to inspire and develop children everywhere \u2013 which includes ensuring that future generations inherit a healthy planet. We are privileged to be in a strong position to deliver on this mission \u2013 investing significantly in sustainable growth now and for the future.\u201d<\/p>\n

12 responses to \u201cLEGO posts double digit revenue and net profit growth in first half of 2025\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"August 27, 2025 | 12 LEGO have just announced their financial results for the first half of 2025,…\n","protected":false},"author":2,"featured_media":25687,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6050],"tags":[16731,2008,16732,4248,16733,6051,16734,16735,16736,16737],"class_list":["post-25686","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lego","tag-financial-report","tag-financial-results","tag-h1-2025","tag-lego","tag-lego-finances","tag-lego-group","tag-lego-profit","tag-lego-revenue","tag-lego-revenue-2025","tag-let-profit"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/25686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=25686"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/25686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/25687"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=25686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=25686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=25686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}