Singapore \u2013 The LEGO Group has announced a multi-year global partnership with casual footwear brand Crocs, marking a collaboration between the two companies focused on creativity, playfulness and personal expression.<\/p>\n
The partnership brings together the LEGO Group\u2019s construction-based play system and Crocs\u2019 footwear platform, with both brands citing their shared emphasis on customisation and community engagement. According to the companies, the collaboration is designed to create a range of products and experiences that allow consumers to express creativity through both play and fashion.<\/p>\n
\u201cThe LEGO Group and Crocs have come together to celebrate people\u2019s bold and unapologetic creativity,\u201d said Satwik Saraswati, head of licensing & extended line design & partnerships, the LEGO Group. \u201cOur common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities. We cannot wait for the rest of the world to join us and build together with us.\u201d<\/p>\n
As part of the partnership launch, the two brands will introduce a new footwear silhouette known as the LEGO Brick Clog. The product is described as the first of several releases planned for 2026 and beyond. The oversized clog design features four studs stamped with the LEGO brand logo, along with a brick-inspired outsole.<\/p>\n
The companies said the collaboration draws on Crocs\u2019 modular design approach and the LEGO Group\u2019s System-in-Play concept, positioning both as platforms that allow consumers to personalise and experiment with their own designs.<\/p>\n
\u201cThe LEGO Group\u2019s boundless imagination makes them the perfect match to Crocs\u2019 wonderfully unordinary spirit,\u201d said Carly Gomez, chief marketing officer at Crocs. \u201cWe are both brands that pride ourselves in being built different, in celebrating self-expression and in fueling creativity. I can\u2019t wait for our fans to see what we\u2019re creating together \u2013 we\u2019ve truly broken the mold in a way that we never have before.\u201d<\/p>\n
A second product drop is scheduled for later this spring as part of the ongoing partnership. The collection will be made available in global markets, with selected locations also offering in-store engagement experiences for consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"Singapore \u2013 The LEGO Group has announced a multi-year global partnership with casual footwear brand Crocs, marking a…\n","protected":false},"author":2,"featured_media":26003,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6050],"tags":[7166,6611,16873,7164,9799,4248,6051,7165,6465],"class_list":["post-26002","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lego","tag-carly-gomez","tag-collaboration","tag-creative-work","tag-crocs","tag-footwear","tag-lego","tag-lego-group","tag-satwik-saraswati","tag-the-lego-group"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/26002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=26002"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/26002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/26003"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=26002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=26002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=26002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}