{"id":27466,"date":"2026-02-28T11:27:08","date_gmt":"2026-02-28T11:27:08","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/27466\/"},"modified":"2026-02-28T11:27:08","modified_gmt":"2026-02-28T11:27:08","slug":"why-is-lego-so-expensive-and-why-is-it-so-popular-a-lego-master-answers-your-questions","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/27466\/","title":{"rendered":"Why is Lego so expensive? And why is it so popular? A Lego master answers your questions"},"content":{"rendered":"

Sales of Lego<\/a> have increased dramatically over the past few years, with more adults than ever before getting into building with blocks. Recommended\u2019s own tech editor, Nathan Spendelow<\/a>, spent a gruelling 18 hours putting together Lego\u2019s Star Wars Death Star<\/a>, callusing his hands and getting a sore back in the process.<\/p>\n

One longtime fan who has made Lego his full-time career is Graham E. Hancock. The editor of monthly Lego magazine Blocks<\/a>, he\u2019s also the author of several books about Lego, including LEGO Heroes: LEGO Builders Changing Our World \u2013 One Brick at a Time, Lego Fun Family Challenges and LEGO Star Wars: The Force of Creativity.<\/p>\n

As a lifelong Lego fan, there\u2019s nobody better to answer your questions about bricks, including why they\u2019re so expensive, exciting new launches and which sets he would recommend for children and those with dexterity issues.<\/p>\n

We caught up with Hancock for our Readers Ask series, where industry specialists answer queries from our Telegraph Recommended Reader Panel<\/a>. Read his answers below.<\/p>\n

How can I determine whether the difficulty level of a Lego set is suitable for my child?<\/p>\n

George, London<\/p>\n

If you\u2019re thinking of getting a Lego set for your child, go with the age marking on the box that matches their age.<\/p>\n

Start with something small and approachable to see how they get on with it. Once you\u2019ve seen them build that first set and get a sense of how natural they find it, you can determine whether you want to get them another set of the same age marking, something simpler or something more complicated.<\/p>\n

Why do you think there has been a resurgence in Lego over the last five years?<\/p>\n

David, London<\/p>\n

It\u2019s been happening over the last 20 years. Sales of Lego sets keep growing and growing. But five years ago, everyone was stuck at home as a result of the pandemic, so people were looking for things to do within the house.<\/p>\n

By coincidence, the Lego Group had just introduced a whole new range focusing on adults. These two things coincided and, all of a sudden, people felt comfortable telling others that, as grown-ups, they were sitting at home and building Lego.<\/p>\n

I want to encourage my grandson\u2019s creativity rather than the ability to follow instructions \u2013 what do you recommend?<\/p>\n

Siri, London<\/p>\n

You might be surprised to know that there have been instructions in Lego boxes for 70 years. It\u2019s something lots of generations have grown up with. There\u2019s something satisfying about following the steps to build a set and getting a complete model at the end of it.<\/p>\n

There\u2019s also something fun about dumping that box of bricks onto the dining room table and getting creative. It doesn\u2019t have to be an either\/or thing. You might think that children aren\u2019t being creative when following instructions, but they\u2019re learning how the different pieces and elements interact with one another and different ways they can use them. When they do build things creatively themselves, they\u2019ll use some of these tips and tricks in their own models.<\/p>\n

If your child loves building Lego sets, it\u2019s worth getting them a big box of loose bricks<\/a>, with doors, windows and wheels. Maybe it can be a family activity, to dump them out and build imaginatively around a table. This can be fun, inspiring and joyful.<\/p>\n","protected":false},"excerpt":{"rendered":"Sales of Lego have increased dramatically over the past few years, with more adults than ever before getting…\n","protected":false},"author":2,"featured_media":27467,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[6050],"tags":[4248,6051,17622,17621,17619,17620,7972,10146],"class_list":["post-27466","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lego","tag-lego","tag-lego-group","tag-other-article","tag-recommended","tag-recommended-gifting","tag-special-exclusion","tag-star-wars","tag-toys"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/27466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=27466"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/27466\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/27467"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=27466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=27466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=27466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}