{"id":32662,"date":"2026-03-04T14:00:30","date_gmt":"2026-03-04T14:00:30","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/32662\/"},"modified":"2026-03-04T14:00:30","modified_gmt":"2026-03-04T14:00:30","slug":"german-skiings-dsv-extends-rights-tie-ups-with-ard-and-zdf-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/32662\/","title":{"rendered":"German skiing&#8217;s DSV extends rights tie-ups with ARD and ZDF"},"content":{"rendered":"<p>                                    <img decoding=\"async\" src=\"https:\/\/www.europesays.com\/dk\/wp-content\/uploads\/2026\/02\/main6985dc47556ec-430x241.jpg\" alt=\"\"\/><\/p>\n<p>                                    This tie-up between the German Ski Association and the country\u2019s two main public-service broadcasters runs through the 2029-30 season. (Alexander Hassenstein\/Getty Images)<\/p>\n<p class=\"drop-cap\">ARD and ZDF, Germany&#8217;s two prominent public service broadcasters, have both extended their domestic rights deals with the German Ski Association (DSV)\u00a0for another four years.<\/p>\n<p>This contract renewal covers events across disciplines such as alpine skiing, ski jumping, cross-country skiing, Nordic combined, ski cross, freestyle skiing, and snowboarding.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.sportcal.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/GMS-logo.svg\" alt=\"\"\/> Discover B2B Marketing That Performs <\/p>\n<p>\n\t\t\t\t\t\tCombine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.\n\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/www.globaldatamarketingsolutions.com\/\" class=\"gms-find-out-more\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n\t\t\t\t\t\t\tFind out more <\/a><\/p>\n<p>The extension was brokered by SportA, the rights agency for the two public-service networks.<\/p>\n<p>It entails national DSV World Cup events remaining available to fans via ARD and ZDF through the end of the 2029-30 season.<\/p>\n<p>The previous tie-up between the three parties \u2013 also a four-year tie-up \u2013\u00a0dates back to the end of 2020.<\/p>\n<p>Stefan Schwarzbach, head of communications at the DSV, has commented: &#8220;The winter sports coverage on ARD and ZDF creates visibility and reliability for our disciplines. This media presence fosters identification with our top athletes and has a direct positive impact on youth development in regional associations and clubs.&#8221;<\/p>\n<p>The deal extends across both live coverage and on-demand viewing of DSV events.<\/p>\n<p>International media rights to all FIS World Cup events taking place in Germany, meanwhile, are held by the Infront agency, in a deal with the DSV running to 2026.<\/p>\n<p>Sponsorship rights to World Cup events in that major European market are held by the Sportfive agency until June this year.<\/p>\n<p>                    <img decoding=\"async\" src=\"https:\/\/www.sportcal.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/><\/p>\n<p>\n                    Sign up for our daily news round-up!<br \/>\n                    Give your business an edge with our leading industry insights.\n                <\/p>\n","protected":false},"excerpt":{"rendered":"This tie-up between the German Ski Association and the country\u2019s two main public-service broadcasters runs through the 2029-30&hellip;\n","protected":false},"author":2,"featured_media":1004,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[273],"tags":[282,1271],"class_list":["post-32662","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dsv","tag-dsv","tag-skiing"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116171271403834741","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/32662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=32662"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/32662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/1004"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=32662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=32662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=32662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}