{"id":35718,"date":"2026-03-09T02:58:34","date_gmt":"2026-03-09T02:58:34","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/35718\/"},"modified":"2026-03-09T02:58:34","modified_gmt":"2026-03-09T02:58:34","slug":"swifts-bobby-hiddleston-to-open-stockholm-bar","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/35718\/","title":{"rendered":"Swift\u2019s Bobby Hiddleston to open Stockholm bar"},"content":{"rendered":"<p class=\"standfirst u-standfirst\">Following his departure from London\u2019s Swift last summer, Bobby Hiddleston has announced his latest venture, Sally\u2019s.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"bobby hiddleston 01web\" width=\"650\" height=\"410\"  src=\"https:\/\/www.europesays.com\/dk\/wp-content\/uploads\/2026\/03\/bobby_hiddleston_01web.jpg\" data- class=\"size-full wp-image-894751 lazyload\"\/><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-894751\" src=\"https:\/\/www.europesays.com\/dk\/wp-content\/uploads\/2026\/03\/bobby_hiddleston_01web.jpg\" alt=\"bobby hiddleston 01web\" width=\"650\" height=\"410\"  \/>The new bar will open in late 2025<\/p>\n<p>Hiddleston and his partner Mia Johansson were co-founders of Swift, but they <a href=\"https:\/\/www.thespiritsbusiness.com\/2024\/07\/swift-co-founders-announce-departure\/\" rel=\"nofollow noopener\" target=\"_blank\">left the group in 2024<\/a> to relocate to Johansson\u2019s home country of Sweden.<\/p>\n<p>Sally\u2019s will be located in the newly renovated Sheraton Stockholm Hotel.<\/p>\n<p>\u201cIt\u2019s really exciting to open in Stockholm and be part of the new, reimagined Sheraton,\u201d said Hiddleston. \u201cThe hotel is undergoing a full revamp, and when I was shown the renovations and plans \u2013 and just how much energy was being put into it \u2013 I saw it as something I can really get behind.<\/p>\n<p>\u201cI have been given almost complete creative freedom and the team have trusted my vision for Sally\u2019s. I am very excited to show it off.\u201d<\/p>\n<p>More than SEK 400 million (US$42.2m) has been invested in the Sheraton\u2019s renovation, which includes fully reimagined hotel rooms, conference and social areas.<\/p>\n<p>Hiddleston has partnered with Swedish bar professional Niklas Forslin, who has more than 15 years\u2019 experience in the country\u2019s cocktail scene. He previously worked at Stockholm\u2019s <a href=\"https:\/\/www.thespiritsbusiness.com\/2017\/05\/sb-voices-24-hours-in-sodermalm-stockholm\/\" rel=\"nofollow noopener\" target=\"_blank\">Tjoget<\/a>.<\/p>\n<p>Forslin added: \u201cI am really looking forward to working with Bobby and the whole team at Sheraton. I have always looked up to Bobby, so when the opportunity to join him at Sheraton showed up, it was really a no-brainer for me to join.<\/p>\n<p>\u201cWe are aiming to build a team of the friendliest, most welcoming people in Stockholm for Sally\u2019s. If that\u2019s you, let us know.\u201d<\/p>\n<p>Sally\u2019s is expected to open towards the end of 2025.<\/p>\n<p>Related news<\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2026\/01\/new-openings-boost-bar-numbers-in-britain\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    New openings boost bar numbers in Britain<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2020\/03\/uk-distillery-openings-soar-in-2019\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    UK distillery openings hit new highs in 2019<br \/>\n                                <\/a>\n                            <\/p>\n<p>\n                                <a href=\"https:\/\/www.thespiritsbusiness.com\/2015\/01\/the-worlds-top-5-hot-new-bar-openings\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                                    The world&#8217;s hottest new bar openings<br \/>\n                                <\/a>\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Following his departure from London\u2019s Swift last summer, Bobby Hiddleston has announced his latest venture, Sally\u2019s. The new&hellip;\n","protected":false},"author":2,"featured_media":35719,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[20736,20737,20738,131,132],"class_list":{"0":"post-35718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stockholm","8":"tag-bar-opening","9":"tag-bobby-hiddleston","10":"tag-on-trade","11":"tag-stockholm","12":"tag-sweden"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116196979822391335","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/35718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=35718"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/35718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/35719"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=35718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=35718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=35718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}