{"id":36393,"date":"2026-03-09T21:11:09","date_gmt":"2026-03-09T21:11:09","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/36393\/"},"modified":"2026-03-09T21:11:09","modified_gmt":"2026-03-09T21:11:09","slug":"itb-berlin-travel-industry-looks-for-new-opportunities-for-resilience-in-the-face-of-global-unrest","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/36393\/","title":{"rendered":"ITB Berlin: Travel industry looks for new opportunities for resilience in the face of global unrest"},"content":{"rendered":"<p>\n                    Published on                 09\/03\/2026 &#8211; 19:00 GMT+1\u2022Updated<br \/>\n                                     19:14\n                                        <\/p>\n<p>Though 2026 marked the 60th anniversary of ITB Berlin, the world\u2019s largest tourism trade fair, celebrations were somewhat overshadowed by geopolitics. <\/p>\n<p>          <img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt=\"\" loading=\"lazy\"\/><br \/>\n          ADVERTISEMENT<\/p>\n<p>          <img decoding=\"async\" class=\"c-ad__placeholder__logo\" src=\"https:\/\/static.euronews.com\/website\/images\/logos\/logo-euronews-stacked-outlined-72x72-grey-9.svg\" width=\"72\" height=\"72\" alt=\"\" loading=\"lazy\"\/><br \/>\n          ADVERTISEMENT<\/p>\n<p>The event itself went off without much disruption, minus a few notable empty stands. However, many destinations are nervously awaiting the impact of recent events on their tourism sector, a vital part of the economy. <\/p>\n<p>What was clear though, was a desire for adventure and conscious travel from tourists across the whole world. This links directly into broader lifestyle trends to disconnect from technology and spend more time in nature. <\/p>\n<p>\u201cI think hiking especially is a trend connecting with nature, connecting with people, with mountain villages, with heritage, with traditions,\u201d Florian Sengstschmid, CEO of the Azerbaijan Tourism Board told Euronews. <\/p>\n<p>With signs boasting \u2018sustainable\u2019, \u2018regenerative\u2019 and \u2018eco-tourism\u2019 becoming increasingly prevalent, its clear everywhere is embracing slower travel as a vehicle for growth. However, many destinations stressed that a key part of their growth plans also included improving accessibility and infrastructure. <\/p>\n<p>\u201cWe are also investing in road infrastructure, making all these wonderful, secluded places easier to reach,\u201d explained Simonida Kordi\u0107, the Minister of Tourism for Montenegro. <\/p>\n<p>For this year\u2019s country host Angola however, the event was all about public awareness. <\/p>\n<p>\u201cNobody visits the place that they don&#8217;t know, so we have to make ourselves known to the world. Being host country of ITB is a concrete expression of how ambitious Angola is,\u201d M\u00e1rcio de Jesus Lopes Daniel, Minister of Tourism for the Republic of Angola told Euronews. <\/p>\n","protected":false},"excerpt":{"rendered":"Published on 09\/03\/2026 &#8211; 19:00 GMT+1\u2022Updated 19:14 Though 2026 marked the 60th anniversary of ITB Berlin, the world\u2019s&hellip;\n","protected":false},"author":2,"featured_media":36394,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[112,438,190,12268,1411,1413],"class_list":{"0":"post-36393","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-berlin","8":"tag-berlin","9":"tag-business","10":"tag-germany","11":"tag-show","12":"tag-tourism","13":"tag-travel"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116201277593624289","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/36393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=36393"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/36393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/36394"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=36393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=36393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=36393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}