Though 2026 marked the 60th anniversary of ITB Berlin, the world\u2019s largest tourism trade fair, celebrations were somewhat overshadowed by geopolitics.<\/p>\n
The event itself went off without much disruption, minus a few notable empty stands. However, many destinations are nervously awaiting the impact of recent events on their tourism sector, a vital part of the economy.<\/p>\n
What was clear though, was a desire for adventure and conscious travel from tourists across the whole world. This links directly into broader lifestyle trends to disconnect from technology and spend more time in nature.<\/p>\n
\u201cI think hiking especially is a trend connecting with nature, connecting with people, with mountain villages, with heritage, with traditions,\u201d Florian Sengstschmid, CEO of the Azerbaijan Tourism Board told Euronews.<\/p>\n
With signs boasting \u2018sustainable\u2019, \u2018regenerative\u2019 and \u2018eco-tourism\u2019 becoming increasingly prevalent, its clear everywhere is embracing slower travel as a vehicle for growth. However, many destinations stressed that a key part of their growth plans also included improving accessibility and infrastructure.<\/p>\n
\u201cWe are also investing in road infrastructure, making all these wonderful, secluded places easier to reach,\u201d explained Simonida Kordi\u0107, the Minister of Tourism for Montenegro.<\/p>\n
For this year\u2019s country host Angola however, the event was all about public awareness.<\/p>\n
\u201cNobody visits the place that they don’t know, so we have to make ourselves known to the world. Being host country of ITB is a concrete expression of how ambitious Angola is,\u201d M\u00e1rcio de Jesus Lopes Daniel, Minister of Tourism for the Republic of Angola told Euronews.<\/p>\n","protected":false},"excerpt":{"rendered":"Though 2026 marked the 60th anniversary of ITB Berlin, the world\u2019s largest tourism trade fair, celebrations were somewhat…\n","protected":false},"author":2,"featured_media":36507,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[21118,112,190,18342,21117],"class_list":{"0":"post-36506","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-berlin","8":"tag-60th-anniversary","9":"tag-berlin","10":"tag-germany","11":"tag-itb-berlin","12":"tag-tourism-sector"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116202174095802173","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/36506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=36506"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/36506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/36507"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=36506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=36506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=36506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}