{"id":43208,"date":"2026-03-19T00:47:18","date_gmt":"2026-03-19T00:47:18","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/43208\/"},"modified":"2026-03-19T00:47:18","modified_gmt":"2026-03-19T00:47:18","slug":"brussels-touts-eu-inc-company-status-to-lure-start-ups-nation","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/43208\/","title":{"rendered":"Brussels touts &#8216;EU Inc.&#8217; company status to lure start-ups | Nation"},"content":{"rendered":"<p>The EU unveiled Wednesday a scheme to make it much easier for innovative start-ups to launch and grow across the 27-nation bloc, as part of a push to help Europe keep up with US and Chinese economic rivals.<\/p>\n<p>Dubbed &#8220;EU Inc.&#8221;, the proposal for a new pan-European corporate regime is billed as a key plank in efforts to boost the bloc&#8217;s competitiveness.<\/p>\n<p>The new system would allow for entrepreneurs to set up a firm &#8220;within 48 hours&#8221; fully online from anywhere inside the bloc &#8212; doing away with many cross-border bureaucratic headaches.<\/p>\n<p>&#8220;It will make it drastically easier to start and to grow a business in Europe,&#8221; EU chief Ursula von der Leyen told reporters.<\/p>\n<p>Europe was not short of &#8220;talent&#8221;, &#8220;ideas&#8221; or &#8220;ambition&#8221;, she said, but business leaders looking to scale up currently have to navigate 27 national legal systems and more than 60 types of company.<\/p>\n<p>The EU Inc. setup will come with several perks, but critics fear the EU-wide regime will also loosen oversight and erode workers&#8217; rights.<\/p>\n<p>EU Inc. companies will require less than 100 euros ($115) and no minimum share capital to get going. They will be free to choose in which EU nation to incorporate and have access to fully digital liquidation procedures, Brussels said.<\/p>\n<p>&#8220;EU Inc. strips away the bureaucracy that comes with establishing a business. Founders will be able to focus on what matters: entering new markets and winning customers,&#8221;\u00a0said EU justice commissioner Michael McGrath.<\/p>\n<p>Though open to anyone, the new voluntary legal regime is geared towards innovative start-ups, which will also benefit from simplified insolvency procedures.<\/p>\n<p>The commission said it will further explore the possibility\u00a0of allowing &#8220;100 percent cross-border&#8221; remote work &#8220;for innovative start-ups and scale-ups&#8221; across the EU.<\/p>\n<p>Reinhilde Veugelers, of think tank Bruegel, said the goal was &#8220;improving (Europe&#8217;s) innovation capacity because that is the most important driver for competitiveness&#8221;.<\/p>\n<p>&#8220;Fast and easy recognition should make it easier&#8230; for companies to grow on an EU scale,&#8221; Veugelers said.<\/p>\n<p>The new scheme, known more broadly as the &#8220;28th regime&#8221;, will become law only after member states and the European Parliament negotiate and approve a final text &#8212; something the commission urged be done by the end of 2026.<\/p>\n<p>EU leaders are expected to discuss the proposal during a Thursday summit in Brussels, although wars in Ukraine and the Middle East will likely dominate their talks.<\/p>\n<p>&#8211; &#8216;Threat&#8217; or treat \u00a0&#8211;<\/p>\n<p>How popular the new regime proves remains to be seen, with trade unions and businesses already airing concerns.\u00a0<\/p>\n<p>Campaigners including Olivier Hoedeman of Corporate Europe Observatory said the new system&#8217;s speed could make it difficult to properly scrutinise new companies.<\/p>\n<p>&#8220;The 28th regime poses a significant threat to Europe&#8217;s social model,&#8221; Hoedeman said.<\/p>\n<p>Organisations representing European workers are also worried about a move to allow companies to offer share options to staff instead of wages.<\/p>\n<p>&#8220;We cannot expect that the promise of the future success of a company be used to justify wage exploitation in the present,&#8221; Esther Lynch of the European Trade Union Confederation said in a statement.<\/p>\n<p>The commission has insisted labour law will not be touched by the proposal and that any business will have to follow the rules based on where they are headquartered.<\/p>\n<p>Reacting to a leaked draft, industry group EU Inc &#8212; which inspired the name of the commission proposal &#8212; said the plans fell short.<\/p>\n<p>It &#8220;fails on the actual main goal: creating one true standard across Europe that creates legal certainty for our startups&#8221;, since it defers legal authority to national courts, &#8220;aka 27 flavours of interpretation&#8221;, it said.<\/p>\n<p>To address that, presenting the final proposal Wednesday the commission urged member states to consider setting up specialised judicial chambers or courts with the authority to handle EU Inc. disputes.<\/p>\n<p>raz-ub\/ec\/st<\/p>\n","protected":false},"excerpt":{"rendered":"The EU unveiled Wednesday a scheme to make it much easier for innovative start-ups to launch and grow&hellip;\n","protected":false},"author":2,"featured_media":43209,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104],"tags":[688,211,210,438,1414,3229,24043,73,1585,428,1158,1669,20633],"class_list":{"0":"post-43208","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brussels","8":"tag-afp","9":"tag-belgium","10":"tag-brussels","11":"tag-business","12":"tag-economy","13":"tag-european-parliament","14":"tag-european-trade-union-confederation","15":"tag-european-union","16":"tag-government","17":"tag-law","18":"tag-politics","19":"tag-politics-of-the-european-union","20":"tag-trade-union"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116253087682333446","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/43208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=43208"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/43208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/43209"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=43208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=43208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=43208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}