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The Made O’Meter app uses artificial intelligence to identify and analyse several products at a time. (AP: James Brooks)<\/p>\n
Apps offer practical help<\/p>\n
In mid-January thousands of people took to the streets of Denmark chanting “Greenland is not for sale” and carrying banners saying “Hands off Greenland”.<\/p>\n
Mr Rosenfeldt, who lives in Copenhagen and works in digital marketing, decided to create the app a year ago after joining a Facebook group of like-minded Danes hoping to boycott US goods.<\/p>\n
“Many people were frustrated and thinking, ‘How do we actually do this in practical terms?'” he said.\u00a0<\/p>\n
Greenland is not for sale: thousands take to the streets of Denmark<\/a><\/p>\n Chanting “Greenland is not for sale” and carrying banners saying “Hands off Greenland”, thousands of people have marched in Denmark, responding to US President Donald Trump’s ambitions to acquire the Artic island.<\/p>\n “If you use a barcode scanner, it’s difficult to see if a product is actually American or not, if it’s Danish or not.\u00a0<\/p>\n “And if you don’t know that, you can’t really make a conscious choice.”<\/p>\n The latest version of the Made O’Meter app uses artificial intelligence to identify and analyse several products at a time, then recommend similar European-made alternatives.\u00a0<\/p>\n Users can set preferences, such as “No USA-owned brands” or “Only EU-based brands.”\u00a0<\/p>\n The app claims over 95 per cent accuracy.<\/p>\n “By using artificial intelligence, you can take an image of a product \u2026 and it can make a deep dive to go out and find the correct information about the product in many levels,” Mr Rosenfeldt said during a demonstration at a Copenhagen grocery store.\u00a0<\/p>\n “This way, you have information that you can use to take decisions on what you think is right.”<\/p>\n Downloads of the Made O’Meter surged in January after Donald Trump’s repeated threats about acquiring Greenland. (AP: James Brooks)<\/p>\n Surge in downloads<\/p>\n After an initial surge of downloads when the app was launched, usage tailed off until January, when Mr Trump stepped up his rhetoric about the need for the US to acquire Greenland<\/a>, a strategically important and mineral-rich Arctic island that is a semi-autonomous territory of Denmark.<\/p>\n Usage peaked on January 23, when there were almost 40,000 scans in one day, compared with 500 or so daily last northern hemisphere summer.\u00a0<\/p>\n Trump touts ‘total access’ Greenland deal<\/a><\/p>\n The leaders of both Denmark and Greenland say they don’t know what’s in the deal, announced by the US president after he backed away from threats of tariffs and military force.\u00a0<\/p>\n It has dropped back since but there were still about 5,000 a day last week, according to Mr Rosenfeldt, who said Made O’Meter is used by more than 20,000 people in Denmark but also by people in Germany, Spain, Italy and Venezuela.<\/p>\n Denmark has a total population of just over 6 million people, according to Statistics Denmark.<\/p>\n “It’s become much more personal,” Mr Rosenfeld said, adding that the US had lost “an ally and a friend”.<\/p>\n Mr Trump announced in January he would slap new tariffs on Denmark and seven other European countries that opposed his takeover calls<\/a>, only to abruptly drop his threats after he said a “framework” for a deal over access to mineral-rich Greenland<\/a> was reached with NATO Secretary-General Mark Rutte’s help.\u00a0<\/p>\n Few details of that agreement have emerged.<\/p>\n The US began technical talks in late January to put together an Arctic security deal with Denmark and Greenland, which say sovereignty is not negotiable.<\/p>\n Boycotts largely symbolic<\/p>\n Mr Rosenfeldt knows such boycotts won’t damage the US economy, but hopes to send a message to supermarkets and encourage greater reliance on European producers.<\/p>\n “Maybe we can send a signal and people will listen and we can make a change,” he said.<\/p>\n The protest may be largely symbolic<\/p>\n Another Danish app, called NonUSA, topped 100,000 downloads at the beginning of February.\u00a0<\/p>\n One of its creators, 21-year-old Jonas Pipper, said there were more than 25,000 downloads on January 21, when 526 product scans were performed in a minute at one point.\u00a0<\/p>\n![\"A](\"https:\/\/www.europesays.com\/dk\/wp-content\/uploads\/2026\/02\/a5bf5eab552920793de7d1f8b325ae86.jpeg\")
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