{"id":49481,"date":"2026-03-26T20:58:13","date_gmt":"2026-03-26T20:58:13","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/49481\/"},"modified":"2026-03-26T20:58:13","modified_gmt":"2026-03-26T20:58:13","slug":"exclusive-appearances-for-hugo-boss-collab","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/49481\/","title":{"rendered":"Exclusive Appearances for Hugo Boss Collab"},"content":{"rendered":"

\n\tIt was a busy Thursday in Berlin<\/a> for David Beckham<\/a>.<\/p>\n

\n\tHe was in the German capital to officially launch the third edition of Boss by Beckham, his ongoing collaboration with Hugo Boss<\/a>. The capsule collection is already available in stores but with each edition, the brand puts on a special event to celebrate it, explained Julia Langenhan, vice president of marketing at Hugo Boss<\/a>.<\/p>\n

\n\tFor the first two capsules, events took place in New York<\/a> and Shanghai<\/a> and Langenhan explained why Berlin<\/a> was chosen for this third release: \u201cIt\u2019s important we don\u2019t forget where we are from,\u201d she said. \u00a0<\/p>\n

\n\tBeckham\u2019s first stop was at Hugo Boss\u2019 two-story flagship on Kurf\u00fcrstendamm, a shopping boulevard that\u2019s home to many European marquee brands.<\/p>\n

\n\tRepresentatives from about 20 media outlets around Europe had been invited to the store, with many flying in from other European countries. From around 5 p.m., ordinary shoppers, hoping for a glimpse of Beckham or just to browse the racks, were turned away by security guards at the door. Well-heeled VIP clients and customers were allowed in before the media arrived, and another batch would arrive later too. Waiters served cocktails and tiny snacks on silver trays.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tHugo Boss has taken over the KaDeWe department store\u2019s large streetside windows for three weeks.<\/p>\n

\n\t\u201cWe wanted to have an exclusive space for David,\u201d Langenhan told WWD. \u201cFor us, it\u2019s important we shine a light on the work he has done on the collection. He is so involved with every single detail and we wanted to create a space for him where people can appreciate that.\u201d<\/p>\n

\n\tThat\u2019s the message the brand was focused on and, during a panel talk on the upper level of the boutique, Beckham was asked pre-scripted questions about this. <\/p>\n

\n\t\u201cI think everything I do and that I am part of, I always try to be involved from the moment it starts, to the moment it finishes,\u201d Beckham told assembled media. \u201cIt\u2019s important for me to look at every single detail \u2026 and the collection has to be authentic, it has to be authentically me.\u201d<\/p>\n

\n\tAccording to Beckham, the most important qualities of the clothing on offer were versatility, simplicity and longevity. The clothes had to be able to travel around the world and through different seasons and trends, he explained.<\/p>\n

\n\t\u201cSimplicity is the elegance part,\u201d he noted. \u201cI know I\u2019ve pushed the [fashion] boundaries over the years,\u201d he recounted, laughing, and referred to some of his past hair styles. \u201cI didn\u2019t always get it right. But these are staples, things that everybody needs in their wardrobe.\u201d<\/p>\n

\n\tDouble-breasted jackets are becoming something of a trademark of Boss by Beckham and, on Thursday evening, the football legend was wearing one in a gray wool-silk and linen blend, together with another popular item from the capsule collection, loose cotton dress pants.<\/p>\n

\n\tBeckham said he could trace his desire for formal wear back to being a 9-year-old in London\u2019s East End, watching his grandfather don three-piece suits almost daily. But that\u2019s not how we live today, he said \u2014 nobody saves a double-breasted jacket for a special occasion anymore.<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tAt the Hugo Boss store, Beckham posed for picture with journalists. <\/p>\n

\n\tFor example, another double-breasted jacket in the Boss by Beckham collection comes in cream because, Beckham said, he wore something similarly comfortable to Wimbledon last year.<\/p>\n

\n\t\u201cAnd I remember putting another suit on once, and I said I want to feel like this every time I put on a suit,\u201d he continued. The suit was silk cashmere and it\u2019s this sort of feeling that has since made him a bit of a \u201cfabric nerd,\u201d Beckham confessed.<\/p>\n

\n\tThat\u2019s why a lot of work has gone into making even the collection\u2019s simplest T-shirts comfortable, he boasted.<\/p>\n

\n\tAfter the panel ended, star-struck invitees lined up to pose for a picture with Beckham. The down-to-earth icon greeted them all with a smile and a handshake.<\/p>\n

\n\tBut his day of promotional activities in Berlin wasn\u2019t over yet.<\/p>\n

\n\tNext stop for the father-of-four was not far down the road, at a 439-square-foot Hugo Boss pop-up inside the city\u2019s KaDeWe department store, which will be open until April 11.<\/p>\n","protected":false},"excerpt":{"rendered":"It was a busy Thursday in Berlin for David Beckham. He was in the German capital to officially…\n","protected":false},"author":2,"featured_media":49482,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[99],"tags":[112,27642,190,27643],"class_list":["post-49481","post","type-post","status-publish","format-standard","has-post-thumbnail","category-berlin","tag-berlin","tag-david-beckham","tag-germany","tag-hugo-boss"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116297486080814769","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/49481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=49481"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/49481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/49482"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=49481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=49481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=49481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}