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The 10th edition of the SMAP IMMO real estate fair, held from March 27 to 29 in Brussels, offered more than a platform for property investment \u2014 it provided Moroccan artisans with a historic opportunity to showcase their heritage on the European stage. For the first time in the fair\u2019s history, a dedicated Artisan Village spanning approximately 300 square meters was established within the event\u2019s halls at Brussels Expo.
Organized by Morocco\u2019s State Secretariat for Crafts and the Social and Solidarity Economy in partnership with the Federation of Chambers of Crafts, the initiative brought together 16 artisans representing a broad cross-section of Morocco\u2019s regions and traditional trades. Visitors were treated to an exceptional display of craftsmanship spanning carpets, zellige tilework, pottery, leather goods, embroidery, and decorative furniture.
The space was officially inaugurated by Morocco\u2019s Ambassador to Belgium and Luxembourg, Mohamed Ameur, alongside senior officials from the State Secretariat and representatives from several regional chambers of crafts, including delegations from Rabat-Sal\u00e9-K\u00e9nitra, the Oriental region, Draa-Tafilalet, Guelmim-Oued Noun, and B\u00e9ni Mellal-Kh\u00e9nifra.
Beyond the exhibition of goods, the Artisan Village functioned as a cultural bridge, connecting Moroccan diaspora communities in Belgium with their roots while attracting European visitors eager to discover Morocco\u2019s living heritage. Folklore performances and live craft demonstrations added an immersive dimension to the experience.
The initiative forms part of a broader strategic framework formalized through a partnership agreement signed on February 25, 2026, aimed at strengthening the international presence of Moroccan craftsmanship and expanding its commercial reach. This edition of SMAP IMMO drew thousands of visitors from Belgium and across Europe, confirming the event\u2019s growing role in promoting Morocco\u2019s cultural and economic appeal internationally.<\/p>\n
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