{"id":52701,"date":"2026-03-31T18:40:14","date_gmt":"2026-03-31T18:40:14","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/52701\/"},"modified":"2026-03-31T18:40:14","modified_gmt":"2026-03-31T18:40:14","slug":"sunflower-named-special-project-of-pitti-uomos-june-2026-edition","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/52701\/","title":{"rendered":"Sunflower Named Special Project of Pitti Uomo\u2019s June 2026 Edition"},"content":{"rendered":"

\n\tMILAN\u00a0\u2014 Pitti Uomo<\/a> is building anticipation on the upcoming trade show<\/a>, scheduled for June 16 to 19, unveiling its third guest designer: Sunflower.\u00a0<\/p>\n

\n\tThe Danish brand founded in Copenhagen in 2018 by Ulrik Pedersen is known for its cool take on traditional menswear and wardrobe-building pieces.\u00a0<\/p>\n

\n\tThe brand is to host a runway show to unveil its spring 2027 collection, making its runway debut in Florence. The date and location for the event has yet to be announced.\u00a0<\/p>\n

\n\t\u201cFor us, this moment marks the introduction of the next chapter for Sunflower. The foundation is the same, but the expression is sharper, more defined and more ambitious,\u201d Pedersen said.\u00a0\u201cWe\u2019ve always believed in keeping things simple and doing the same thing better over time \u2014 a bit like a good rock song. Direct, clear and without anything unnecessary. Showing in Florence gives us the right setting to present that next step clearly.\u201d<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA look from Danish brand Sunflower.<\/p>\n

\t\t\t\t\t\t\t\t\tTakashi Homma\/Courtesy of Sunflower<\/p>\n

\n\tPitti Uomo<\/a>\u2019s Sunflower invitation comes as part of the fair\u2019s tie-up and special project with Copenhagen Fashion Week<\/a> to mark the latter\u2019s 20th anniversary.\u00a0<\/p>\n

\n\t\u201cMarking our 20th anniversary, this collaboration with Pitti Immagine reflects the importance of strong, international partnerships in elevating menswear fashion to a global stage,\u201d said Cecilie Thorsmark, chief executive officer of Copenhagen Fashion Week<\/a>.\u00a0<\/p>\n

\n\t\u201cPitti has long been a supporter of Nordic fashion, and we are proud to bring Sunflower to Florence as our guest designer \u2014 a brand that embodies both the creative and commercial strength of our region,\u201d she noted.\u00a0<\/p>\n

\n\tTo be sure, the Florentine fair has long had a penchant for Scandi brands, most notably hosting the Scandinavian Manifesto sections dedicated to labels from the region since\u00a02018.\u00a0<\/p>\n

\n\tIn June 2022, fellow Copenhagen-based brand Soulland was a guest designer at Pitti Uomo<\/a>.\u00a0<\/p>\n

\n\tThe announcement of Sunflower follows news that DSM Kei Ninomiya and Simone Rocha will also be guest designers at the upcoming edition of the fair.<\/p>\n

\n\tAll three brands follow in the footsteps of Hed Mayner, Homme Pliss\u00e9 Issey Miyake, Niccol\u00f2 Pasqualetti, MM6 Maison Margiela, Setchu, Marine Serre, Martine Rose and Grace Wales Bonner, among others, as a guest designer of the men\u2019s trade fair.<\/p>\n","protected":false},"excerpt":{"rendered":"MILAN\u00a0\u2014 Pitti Uomo is building anticipation on the upcoming trade show, scheduled for June 16 to 19, unveiling…\n","protected":false},"author":2,"featured_media":52702,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[108,109,29170,21544],"class_list":{"0":"post-52701","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-copenhagen","8":"tag-copenhagen","9":"tag-copenhagen-fashion-week","10":"tag-pitti-uomo","11":"tag-trade-show"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116325254691947430","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/52701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=52701"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/52701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/52702"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=52701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=52701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=52701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}