![\"Chocolate](\"https:\/\/www.europesays.com\/dk\/wp-content\/uploads\/2026\/04\/0_Chocolate-in-Turin-city.jpg\")
<\/p>\nOne city has been crowned Europe’s chocolate capital in a new study analysing chocolate culture across the continent<\/p>\n
Isobel Pankhurst Audience Writer<\/p>\n
14:14, 02 Apr 2026<\/p>\n
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Turin has been known for its chocolate since the late 1500s(Image: Getty)<\/p>\n
When you think of chocolate<\/a>, your mind might wander to the Belgian capital of Brussels, or perhaps the Swiss Alps, yet neither has claimed the top spot on Europe’s list of “chocolate capitals”. Instead, that coveted title belongs to the Italian city of Turin.<\/p>\n Ahead of the bustling summer tourist season, Avis examined European cities for their chocolate culture, taking into account the number of chocolatiers and shops listed on Yelp, chocolate-related attractions such as museums and factory tours, and consumer ratings.<\/p>\n Their research placed Turin firmly at the top, closely followed by Perugia, also in Italy<\/a>, with Austria’s Salzburg taking third place.<\/p>\n Two British cities also featured on the list, with one securing fourth place and London coming in eighth.<\/p>\n Turin has been known for its chocolate since the late 1500s(Image: Getty)<\/p>\n Turin boasts 233 chocolatiers and five chocolate attractions; regarded as Europe’s historic chocolate capital since 1585, the city is the birthplace of gianduja and bicerin – iconic hazelnut-chocolate specialities.<\/p>\n There’s also the Pfatisch Chocolate Museum and factory tours from renowned brands such as Caffarel.<\/p>\n The city’s annual CioccolaT\u00f2 festival further solidifies its standing as a must-visit destination for immersive chocolate experiences.<\/p>\n![\"Turin\"](\"https:\/\/www.europesays.com\/dk\/wp-content\/uploads\/2026\/04\/0_Turin.jpg\")
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