{"id":57614,"date":"2026-04-08T17:05:32","date_gmt":"2026-04-08T17:05:32","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/57614\/"},"modified":"2026-04-08T17:05:32","modified_gmt":"2026-04-08T17:05:32","slug":"lego-unveils-innovative-smart-play-technology","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/57614\/","title":{"rendered":"Lego unveils innovative Smart Play technology"},"content":{"rendered":"

The Lego Group has unveiled its new innovative Smart Play<\/a> technology, which brings its building sets to life with sound, light and more.<\/p>\n

Lego Smart Play is an interactive platform comprising the Lego Smart Brick, Lego Smart Tags, and Lego Smart Minifigures. <\/p>\n

“As the world evolves, so do we \u2014 innovating to meet the play needs of each new generation,” said Julia Goldin, chief product and marketing officer of the Lego Group.<\/p>\n

Showcased at the Consumer Electronics Show (CES) 2026, the Smart Play platform features more than 20 patented world-firsts with its technology<\/a>.<\/p>\n

A key element of the platform is the Lego Smart Brick, powered by a custom-made chip measuring smaller than a standard Lego stud.<\/p>\n

The Smart Bricks are packed with technologies that bring play to life, such as sensors, accelerometers, a miniature speaker driven by an onboard synthesiser, and easy wireless charging.<\/p>\n

\"lego <\/p>\n

Lego Smart Tags and Lego Smart Minifigures can be paired with the Smart Bricks to power the system, with builders’ creations responding to actions with sound, light and behaviours.<\/p>\n

The advanced, invisible technology was developed by the Lego Group\u2019s Creative Play Lab team.<\/p>\n

Tom Donaldson, SVP and head of Creative Play Lab at the Lego Group, said the new concept “brings creativity, technology, and storytelling<\/a> together to make building worlds and stories even more engaging, and all without a screen”. <\/p>\n

He added, “We truly believe we are setting a new standard for interactive, imaginative experiences and can\u2019t wait to see this innovation in the hands of kids when we launch this year.”<\/p>\n

Lego Smart Play is launching with three Star Wars building sets, available from 1 March in select markets online<\/a> and in Lego stores.<\/p>\n

“Our teams work hand-in-hand with best-in-class licensees to bring technology and innovation<\/a> to products that continue our storytelling in new and unexpected ways,” said Paul Gitter, executive vice president of global brand commercialisation at Disney Consumer Products.<\/p>\n

Images courtesy of the Lego Group<\/p>\n","protected":false},"excerpt":{"rendered":"The Lego Group has unveiled its new innovative Smart Play technology, which brings its building sets to life…\n","protected":false},"author":2,"featured_media":57615,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6050],"tags":[16256,1250,1251,31765,16258,4248,6051,10156],"class_list":{"0":"post-57614","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lego","8":"tag-active-play","9":"tag-attraction-design","10":"tag-attractions-business","11":"tag-attractions-technology","12":"tag-brand-experiences","13":"tag-lego","14":"tag-lego-group","15":"tag-legoland"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116370179809413337","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/57614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=57614"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/57614\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/57615"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=57614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=57614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=57614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}