{"id":59088,"date":"2026-04-10T17:41:11","date_gmt":"2026-04-10T17:41:11","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/59088\/"},"modified":"2026-04-10T17:41:11","modified_gmt":"2026-04-10T17:41:11","slug":"novo-nordisks-glp-1-pill-momentum-faces-pricing-test-says-leading-bank","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/59088\/","title":{"rendered":"Novo Nordisk&#8217;s GLP-1 pill momentum faces pricing test, says leading bank"},"content":{"rendered":"<p>    <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/dk\/wp-content\/uploads\/2026\/04\/9e79b24abbf2cb6c944a9744eb68d178.jpeg\" alt=\"Novo Nordisk's GLP-1 pill momentum faces pricing test, says leading bank\" loading=\"eager\" height=\"443\" width=\"960\" class=\"yf-lglytj  loaded\"\/> Novo Nordisk&#8217;s GLP-1 pill momentum faces pricing test, says leading bank Proactive uses images sourced from Shutterstock      <\/p>\n<p class=\"yf-1fy9kyt\"><a href=\"https:\/\/finance.yahoo.com\/quote\/NVO\" data-ylk=\"slk:Novo Nordisk (NYSE:NVO);elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Novo Nordisk (NYSE&quot;}\" class=\"link \" rel=\"nofollow noopener\" target=\"_blank\">Novo Nordisk (NYSE:NVO)<\/a> reports first-quarter 2026 results on 6 May, with UBS flagging that the results will provide the first meaningful look at the company&#8217;s economics at new, lower price points for its GLP-1 (glucagon-like peptide-1) obesity and diabetes drugs.<\/p>\n<p class=\"yf-1fy9kyt\">The Danish pharmaceutical company has shed 27% of its market value year to date, hit by full-year 2026 guidance that came in significantly below market expectations and a disappointing clinical trial readout for CagriSema, a combination drug that proved inferior to rival Eli Lilly&#8217;s Zepbound in the REDEFINE-4 study.<\/p>\n<p class=\"yf-1fy9kyt\">UBS highlights the oral version of Wegovy, the company&#8217;s flagship injectable weight-loss drug, as the key focus for investors, with weekly prescription volumes approaching 100,000 according to IQVIA data, though UBS notes those figures capture only around 60% of actual scripts written.<\/p>\n<p class=\"yf-1fy9kyt\">The bank forecasts first-quarter oral Wegovy sales of $235 million, but cautions that a wide range of outcomes is possible given uncertainty around pricing across different sales channels, including direct patient support programmes, telehealth providers and commercial insurers.<\/p>\n<p class=\"yf-1fy9kyt\">On the broader injectable Wegovy business, UBS notes that volume growth in the first quarter has been stronger than Novo&#8217;s own guidance assumed, raising the possibility that the company could lift the bottom end of its full-year sales growth guidance range, currently set at minus 5% to minus 13% on a constant exchange rate basis.<\/p>\n<p class=\"yf-1fy9kyt\">Gross margin, which UBS estimates at 79% for the quarter, is flagged as a key unknown, with clarity expected to come when results land.<\/p>\n<p class=\"yf-1fy9kyt\">UBS also points to the ongoing launch of Eli Lilly&#8217;s rival oral GLP-1 drug oforglipron as an additional risk to Novo&#8217;s momentum.<\/p>\n<p class=\"yf-1fy9kyt\">UBS maintains its neutral rating on Novo Nordisk with a price target of DKr332.<\/p>\n","protected":false},"excerpt":{"rendered":"Novo Nordisk&#8217;s GLP-1 pill momentum faces pricing test, says leading bank Proactive uses images sourced from Shutterstock Novo&hellip;\n","protected":false},"author":2,"featured_media":59089,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[271],"tags":[272,32563],"class_list":{"0":"post-59088","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-novo-nordisk","8":"tag-novo-nordisk","9":"tag-pharmaceutical-company"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116381646020640428","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/59088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=59088"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/59088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/59089"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=59088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=59088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=59088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}