New Delhi: Crocs and The LEGO Group have introduced their latest collaborative footwear collection in India as part of their ongoing global partnership.<\/p>\n
The launch follows an earlier announcement of a multi-year collaboration between the two brands. The India rollout will take place in two phases, beginning with a digital-exclusive pre-launch on April 13 via Crocs\u2019 official website, followed by a broader retail release from May across select outlets including VegNonVeg and Foot Locker.<\/p>\n
The initial phase features four styles, including the LEGO Masterbrand Creativity Clog, LEGO Midnight Garden Creativity Clog, LEGO Creativity Clog and a kids\u2019 version.<\/p>\n
Products purchased during the pre-launch phase will include a LEGO minifigure as part of the offering.<\/p>\n
The collection combines Crocs\u2019 clog design with LEGO-inspired elements, including customisable Jibbitz charms across the footwear. The collaboration positions the product as a blend of design, play and personal expression.<\/p>\n
Carly Gomez, Chief Marketing Officer at Crocs, said, \u201cThe LEGO Group\u2019s boundless imagination makes them the perfect match to Crocs\u2019 wonderfully unordinary spirit. We are both brands that pride ourselves in being built different, in celebrating self-expression and in fueling creativity. I can\u2019t wait for our fans to see what we\u2019re creating together, we\u2019ve truly broken the mold in a way that we never have before.\u201d<\/p>\n
Satwik Saraswati, Head of Licensing & Extended Line Design & Partnerships at the LEGO Group, said, \u201cThe LEGO Group and Crocs have come together to celebrate people\u2019s bold and unapologetic creativity. Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities. We cannot wait for the rest of the world to join us and build together with us!\u201d<\/p>\n
The collection will also be supported by in-store displays and creator-led promotions as part of its rollout in India.<\/p>\n","protected":false},"excerpt":{"rendered":"New Delhi: Crocs and The LEGO Group have introduced their latest collaborative footwear collection in India as part…\n","protected":false},"author":2,"featured_media":60182,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6050],"tags":[9757,6611,3336,33227,4248,6051,6465],"class_list":{"0":"post-60181","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lego","8":"tag-brands","9":"tag-collaboration","10":"tag-consumer","11":"tag-crocs-inc","12":"tag-lego","13":"tag-lego-group","14":"tag-the-lego-group"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116398412824030064","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/60181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=60181"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/60181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/60182"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=60181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=60181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=60181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}