{"id":6029,"date":"2026-02-09T06:35:52","date_gmt":"2026-02-09T06:35:52","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/6029\/"},"modified":"2026-02-09T06:35:52","modified_gmt":"2026-02-09T06:35:52","slug":"in-the-first-eight-months-of-2025-international-hotel-chains-in-vilnius-reached-an-occupancy-of-77-8","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/6029\/","title":{"rendered":"In the first eight months of 2025, international hotel chains in Vilnius reached an occupancy of 77.8%"},"content":{"rendered":"

\n With record hotel performance, Michelin recognition, and new international openings, Vilnius is rapidly emerging as the Baltics\u2019 fastest-growing hospitality destination.\n <\/p>\n

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Hotels in Vilnius are busier than ever. In the first eight months of 2025, international hotel chains in the Lithuanian capital reached an occupancy rate of 77.8%, ahead of Riga at 72% and Tallinn at 70.8%. The city also leads the Baltic region in revenue per available room and average daily rate, reflecting an upswing in travel demand.<\/p>\n

This momentum is reinforced by global recognition and new openings. Lithuania earned its first two Michelin Keys this year, with Hotel PACAI in Vilnius among the honorees. Meanwhile, the modern AC Hotel by Marriott has just opened its doors in a key location \u2013 adjacent to both the Old Town and the modern business district.<\/p>\n

\u201cThis is not only a success for our hotel sector but also a recognition of the entire country\u2019s hospitality and tourism industry on the global stage. Vilnius is becoming a new center of gastronomy and hospitality in the Baltic region, attracting travelers from around the world who seek the highest quality\u201d, said Vilma Daubarien\u0117, Head of Tourism at Go Vilnius.<\/p>\n

AC Hotel by Marriott Expands Vilnius\u2019 Hotel Scene<\/p>\n

The newly opened AC Hotel by Marriott, located in the historic St. Jacob\u2019s hospital complex, overlooks the Neris River and is just a short walk from key Vilnius landmarks and the main business area. Combining contemporary style with a prime central location, the hotel offers 271 rooms and a modern conference center for up to 400 guests, catering to both business and leisure travellers.<\/p>\n

The hotel\u2019s common areas include a spacious bar, a cozy lounge with an amphitheater-style space, and\u00a0 \u201cSaint Jacob\u2019s\u201d \u2013 the first Basque restaurant in Vilnius, run by chef Luis Lopez Comas.<\/p>\n

\u201cThere is a growing demand for authentic experiences around the world, and travellers are looking for much more than just a place to stay. The opening of AC Hotel by Marriott in Vilnius is timely, as it aligns with global trends \u2013 it\u2019s not only a place to stay, but a true center of experiences combining travel, business, gastronomy, and urban culture,\u201d said Augustinas Barauskas, Partner at Apex Alliance Hotel Management, which operates the new hotel.<\/p>\n

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Historic St. Jacob\u2019s hospital complex with AC Hotel by Marriott. Photo by Gabriel Khiheter<\/p>\n

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18th-Century Palace Hotel Earns Michelin Key<\/p>\n

This autumn, two Lithuanian hotels \u2013 Hotel PACAI in Vilnius and Esperanza Resort & SPA near Trakai, nestled between the forests and lakes about 35 kilometres from Vilnius \u2013 became the first in the country to receive the Michelin Keys, the hotel industry\u2019s equivalent of Michelin Stars. This prestigious new rating, introduced by the Michelin Guide, recognizes hotels that stand out for their authenticity, refined design, and impeccable service.<\/p>\n

Set within the restored 18th-century Pacai Palace in Vilnius\u2019 Old Town, Hotel PACAI blends Baroque heritage with contemporary elegance, offering a luxury experience deeply rooted in the city\u2019s history and culture.<\/p>\n

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Heritage Suite Hotel Pacai. Photo by Hotel Pacai<\/p>\n

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\u201cBeing recognized among the world\u2019s best hotels is a tremendous honour not only for us but for Lithuania\u2019s entire hospitality sector. It shows that our country is now visible on the global luxury hotel map. This recognition is both a great responsibility and a commitment to uphold the highest standards, nurture authentic service, and strengthen Lithuania\u2019s reputation as a global centre of hospitality\u201d, said R\u016bta Pulkauninkait\u0117-Macik\u0117, General Manager of Hotel PACAI.<\/p>\n

Hotel chains hit record highs in Vilnius<\/p>\n

International hotel chains in Vilnius are showing steady, long-term growth. In the first eight months of 2025, their occupancy rate reached 77.8%, up from 74.5% in 2024 and 69.1% in 2023.<\/p>\n

Vilnius to host HOTREC General Assembly in 2026<\/p>\n

Next year, the Lithuanian capital will welcome Europe\u2019s leading hospitality professionals as it hosts the 93rd General Assembly of HOTREC \u2014 the umbrella organization representing the continent\u2019s hotel, restaurant, caf\u00e9, and similar establishments.<\/p>\n

The event will take place in Vilnius from October 12\u201314, 2026, bringing together decision-makers and experts from across Europe. HOTREC unites 47 national associations in 36 countries, serving as the voice of Europe\u2019s hospitality industry. The organization champions a sustainable, competitive, and high-quality hospitality sector that plays a vital role in Europe\u2019s economy and social life.<\/p>\n

The Vilnius General Assembly will offer a dynamic platform for hospitality leaders to exchange ideas and shape the future of the industry. Discussions will focus on key priorities such as competitiveness, workforce development, tourism, and sustainability \u2014 all within the inspiring setting of one of Europe\u2019s most vibrant and welcoming capitals.<\/p>\n

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