The store\u2019s architectural concept is being developed by Studio Anne Holtrop, known for its work with Maison Margiela and Charlotte Chesnais. \u201cI felt a connection with Anne Holtrop\u2019s approach, his ability to intellectually and creatively capture emotions, all interrupted within a timeless landscape. We are also strongly aligned in our approach to materiality. Studio Anne Holtrop works with materials in a way that is both intuitive and rigorously studied; each decision feels considered. That resonates strongly with how we approach cashmere, silk and all other natural materials we work with,\u201d Yang said.<\/p>\n
The flagship is expected to reflect the brand\u2019s emphasis on craftsmanship and minimalist codes rooted in Scandinavian aesthetics. \u201cWe aim for the space to be shaped through a deep understanding of how materials behave, how they can be pushed, showed, and expressed. In that way, the architecture becomes an extension of our collections \u2014 both grounded in research, intuition, and respect for material,\u201d she said.<\/p>\n
![\"Samuel](\"https:\/\/www.europesays.com\/dk\/wp-content\/uploads\/2026\/04\/8dfe99fc8070be2766e03f1c9ecd5272.png\")
Samuel Stenberg and Lisa Yang <\/p>\n
Since launching in 2014, Lisa Yang has established itself as a specialist in complete cashmere wardrobing, offering womenswear, menswear and home collections. The brand has steadily grown its global distribution, now stocked in 500 multibrand department stores and independent retailers across 45 countries.<\/p>\n
\u201cExceptional product is at the center of our success,\u201d Samuel Stenberg, cofounder of the brand, said. \u201cWe have worked with some of the world\u2019s finest cashmere producers since Day One and continue to deliver the finest crafted product, teamed with innovation and contemporary design. From a business perspective, we built this business on three pillars: profitability, low-risk and scalability. This approach has given us a very strong foundation and served us well during the economic uncertainty of recent years.\u201d<\/p>\n
For 2025, Lisa Yang reported a turnover of 267 million SEK and earnings before interest, taxes, depreciation and amortization of 88 million SEK, representing 18 percent year-over-year growth. Over the past five years, the brand reported a 900 percent increase, achieved despite broader market challenges including global trade shifts and supply chain pressures.<\/p>\n
Lisa Yang’s spring 2026 collection. <\/p>\n
After more than a decade of consistent growth through digital and wholesale channels, the move into physical retail<\/a> reflects a long-term strategy to deepen client relationships and elevate brand visibility. The debut store will function as both a retail and experiential space, offering the brand\u2019s complete cashmere collections alongside new retail formats designed for global expansion.<\/p>\n \u201cIn addition to a continued growth with our wholesale partners, a strategic focus over the next few years will be the growth of our direct-to-consumer business, both online and physical retail. This next step in our strategy will allow us to strengthen our brand through experiences and storytelling and to deepen the connection with our customers building trust and loyalty. It\u2019s an essential next step for our growth,\u201d Stenberg said.<\/p>\n Best of WWD<\/p>\n Sign up for WWD’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Stockholm-based cashmere brand Lisa Yang will open its first physical store in the city where the label was…\n","protected":false},"author":2,"featured_media":62254,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[83],"tags":[34181,34177,34179,34182,131,34178,132,33933,34180],"class_list":["post-62253","post","type-post","status-publish","format-standard","has-post-thumbnail","category-stockholm","tag-anne-holtrop","tag-lisa-yang","tag-lisa-yang-courtesy","tag-samuel-stenberg","tag-stockholm","tag-studio-anne-holtrop","tag-sweden","tag-wwd","tag-yang"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@dk\/116413893616537865","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/62253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=62253"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/62253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/62254"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=62253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=62253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=62253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}