\t\t\t\t\t\t\tYou can practically feel the tensed rubber in Uncommon Stockholm\u2019s Clash Royale \u2018Hero Balloon\u2019 effort, which is made entirely from 10,000 balloons.\t\t\t\t\t\t\t<\/p>\n
Uncommon Stockholm (Uncommon Creative Studio) has created a vivid new film for Supercell\u2019s Clash Royale, and every single detail (yep, even the grass, clouds and popping eyes) are built from real balloons.<\/p>\n
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More than 10,000 of them were used to bring the game to life in a campaign that takes the threat in the arena literally. <\/p>\n
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The technical achievement here is pretty impressive, but the rubbery medium also works well to faithfully translate the game\u2019s playful chaos into the real world. <\/p>\n
\t\t\t\t\t\t\tGaming\u2019s creative Renaissance\t\t\t\t\t\t\t<\/p>\n
We often note how a campaign stands out in its genre, but frankly, the gaming industry\u2019s creative has been decidedly on point of late.<\/p>\n
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EA and Hazelight Studios recently unveiled Split Fiction: Friend Edition<\/a> \u2013 a ‘special’ edition of the anticipated co-op adventure from the team behind the 2021 Game of the Year winner, It Takes Two. The campaign playfully depicts a \u2018mail order gaming companion\u2019 to enjoy the title with.<\/p>\n
<\/p>\n Then there was Mother Los Angeles\u2019 partnership with Electronic Arts for a Battlefield 6<\/a> campaign that puts players, not celebrities, front and centre. Zac Efron and footballer Jimmy Butler appeared, but the campaign was really about the fun the players can have, echoing its core message that “the real heroes are the gamers”.<\/p>\n
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