\t\t\t\t\t\t\t\t\t\t\tLEGO stores will be transformed into interactive Pok\u00e9Stop locations.
\n\t\t\t\t\t\t\t\t\t\t\tA stamp rally will introduce city-wide exploration with exclusive encounters.<\/p>\n
\t\t\t\t<\/p>\n \tStay Informed<\/p>\n Get Industry News In Your Inbox\u2026<\/p>\n Sign Up Today<\/p>\n <\/a><\/p>\n Pok\u00e9mon Go<\/a> has partnered with\u00a0the LEGO Group<\/a> for the first time to bring a brick-themed experience to Pok\u00e9mon Go Fest 2026 in Copenhagen.<\/p>\n The collaboration will take place from June 12th to 14th, aligning with the game\u2019s upcoming 10th anniversary celebrations.\u00a0<\/p>\n Hosted at F\u00e6lledparken, the event will feature a dedicated LEGO Play Zone with hands-on activities and themed installations that blend physical play with in-game exploration.<\/p>\n In-game and real-world crossover<\/p>\n Players attending the next Go Fest in Denmark can access exclusive Timed Research by visiting participating LEGO stores or exploring F\u00e6lledparken. Completing these tasks will unlock in-game rewards, including encounters with event-themed Pok\u00e9mon.<\/p>\n LEGO retail locations, including LEGO Store Copenhagen and LEGO Store Tivoli Gardens, will also feature event-specific Pok\u00e9Stops, in-store activities, and limited giveaways tied to LEGO Pok\u00e9mon sets.<\/p>\n A city-wide stamp rally will further extend the experience, encouraging players to visit designated Pok\u00e9Stops across Copenhagen. Participants can collect digital stamps to unlock a special Pikachu encounter, alongside themed digital stickers.<\/p>\n Pok\u00e9mon Go has a track record of brand partnerships. Previous tie-ins have leaned heavily into location-based activations. In 2023, the game partnered with Kung Fu Tea<\/a>, turning more than 350 stores across the United States into in-game Pok\u00e9Stops and Gyms as part of a year-long campaign.<\/p>\n That approach scaled further in 2024 through a\u00a0nationwide deal with McDonald’s in the US<\/a>, which integrated all 13,500 restaurant locations into the game.<\/p>\n