{"id":7279,"date":"2026-02-10T01:23:32","date_gmt":"2026-02-10T01:23:32","guid":{"rendered":"https:\/\/www.europesays.com\/dk\/7279\/"},"modified":"2026-02-10T01:23:32","modified_gmt":"2026-02-10T01:23:32","slug":"novo-nordisk-surges-as-hims-hers-ditches-copycat-weight-loss-pill","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/dk\/7279\/","title":{"rendered":"Novo Nordisk surges as Hims &#038; Hers ditches copycat weight-loss pill"},"content":{"rendered":"<p>Shares of Danish pharmaceuticals firm Novo Nordisk surged on Monday after US telehealth company Hims &amp; Hers said it had ditched plans to sell its own version of the Wegovy weight-loss drug.<\/p>\n<p>On a post on X on Saturday, the company said: &#8220;Since launching the compounded semaglutide pill on our platform, we\u2019ve had constructive conversations with stakeholders across the industry.<\/p>\n<p>&#8220;As a result, we have decided to stop offering access to this treatment. We remain committed to the millions of Americans who depend on us for access to safe, affordable, and personalised care.&#8221;<\/p>\n<p>Novo Nordisk said in a statement on Monday that it had filed a lawsuit against Hims for infringing on its patents.<\/p>\n<p>It said &#8220;Hims has engaged in promotional campaigns that highlight its compounded semaglutide products, duping consumers and healthcare professionals as to the clinical benefits and safety of these unapproved drugs&#8221;.<\/p>\n<p>This includes Hims\u2019 recent launch, and two days later, &#8220;abrupt discontinuance of its compounded GLP-1 pill&#8221;, Novo said, which came &#8220;hot on the heels&#8221; of the Danish firm\u2019s introduction of the Wegovy pill &#8211; the first and only FDA-approved GLP-1 pill for weight loss.<\/p>\n<p>&#8220;Hims continues to unlawfully mass compound injectable versions, made with inauthentic API, and these knock-offs are putting patient health and wellbeing at risk,&#8221; the company said.<\/p>\n<p>At 1355 GMT, Novo Nordisk shares were up 6.5% at DKK314.70, while Hims shares were down a whopping 22% in pre-market trade at $18.00. <\/p>\n","protected":false},"excerpt":{"rendered":"Shares of Danish pharmaceuticals firm Novo Nordisk surged on Monday after US telehealth company Hims &amp; Hers said&hellip;\n","protected":false},"author":2,"featured_media":7280,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[271],"tags":[517,519,523,521,522,518,520,6109,6108,5696,621,5691,3845,272,4033,6107,280],"class_list":["post-7279","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novo-nordisk","tag-categoryall","tag-categorycompany-news","tag-categoryheadline-news","tag-categoryinternational-companies","tag-categorymarket-pulse","tag-categorymarket-report","tag-categorynews-and-announcements","tag-copycat","tag-ditches","tag-hers","tag-hims","tag-nordisk","tag-novo","tag-novo-nordisk","tag-pill","tag-surges","tag-weight-loss"],"share_on_mastodon":{"url":"","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/7279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/comments?post=7279"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/posts\/7279\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media\/7280"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/media?parent=7279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/categories?post=7279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/dk\/wp-json\/wp\/v2\/tags?post=7279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}